Social Media

Marketing Services for Property and Casualty Insurance Agents

Today, traditional insurance agencies face the ongoing challenge of client retention. The industry is now fundamentally different than it used to be — as insurtech companies like GEICO and Progressive have disrupted the way clients buy insurance. And thanks to large advertising budgets, these tech-savvy companies can easily appeal to a massive audience and convince them to purchase property and casualty products online.

How can you compete? Although buying insurance online may sound convenient, finding an instant online quote simply isn’t the same as working with a trusted independent insurance agent. A personal connection is crucial to building trust, as you can effectively guide the client to the right plan instead of just the cheapest policy. You’ll remain the reassuring and familiar voice your clients can count on, so they’ll know who to call when the floodwaters start rising or the next fender bender occurs.

There is no doubt about it: Being a rock star agent takes a lot of time and energy. When you aren’t walking a client through fine print or the claims process, you’re probably researching industry trends or keeping up with new offerings from dozens of carriers. This diligence and attention to detail enables you to offer expert advice, competitive plans and exceptional service, but it’s no easy feat — and it can seriously jeopardize your marketing. With OutboundEngine, we use automated email marketing and social media campaigns to revamp your client communications, so you can focus on what you do best.

We Follow Compliance Standards for Property & Casualty Insurance

Keep it compliant. Break free from dry, technical content while keeping your business compliant. Everything we craft for you is entertaining and editorial in nature. We don’t solicit loans, discuss mortgage programs, quote interest rates or write about topics that would trigger possible Truth in Lending Act violations.

The 2017 Email Marketing Roadmap for Insurance Agents

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Nurture your policyholder relationships.

You work hard to keep your retention rates high and know the the importance of good policyholder relationships. Without them cross-selling and policy expansions can be like pulling teeth — forget about referrals. We help you maintain the rapport you’ve built with each of your contacts by creating email and social media campaigns for your business that brand you as an expert. Check out a sample campaign below:

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Gain more share of wallet by bundling your services. Create more opportunities to cross-sell with four specialized topic areas: Home and Auto, Healthy Living, Long-Term Planning and Insurance 101.

Be there for your clients when they need coverage.

Customer loyalty is built over time. We surface clients and prospects in your network who will be your best source of repeat and referral business so you can follow up.

“Without OutboundEngine I would have to hire somebody else to do all of the posts for us. Or it would just take up all of my time and I wouldn’t be able to focus as much time on taking care of my clients.”

Heather Brummels
Affiliated Brokers Insurance

Generate new traffic for your business.

Stop wasting time, money and effort on cold contacts and take advantage of your sphere of influence. We make it easy for you to differentiate your business and stay in touch with your network over time.

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Need help? We’ve got you covered.

We’re located in Austin, Texas and available via phone, email and chat. Our friendly customer success team is here to set up your online marketing and provide training and support for the life of your account.

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