Marketing Services for Property and Casualty Insurance Agents
Today, traditional insurance agencies face the ongoing challenge of client retention. The industry is now fundamentally different than it used to be — as insurtech companies like GEICO and Progressive have disrupted the way clients buy insurance. And thanks to large advertising budgets, these tech-savvy companies can easily appeal to a massive audience and convince them to purchase property and casualty products online.
How can you compete? Although buying insurance online may sound convenient, finding an instant online quote simply isn’t the same as working with a trusted independent insurance agent. A personal connection is crucial to building trust, as you can effectively guide the client to the right plan instead of just the cheapest policy. You’ll remain the reassuring and familiar voice your clients can count on, so they’ll know who to call when the floodwaters start rising or the next fender bender occurs.
There is no doubt about it: Being a rock star agent takes a lot of time and energy. When you aren’t walking a client through fine print or the claims process, you’re probably researching industry trends or keeping up with new offerings from dozens of carriers. This diligence and attention to detail enables you to offer expert advice, competitive plans and exceptional service, but it’s no easy feat — and it can seriously jeopardize your marketing. With OutboundEngine, we use automated email marketing and social media campaigns to revamp your client communications, so you can focus on what you do best.