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For many small businesses, priority number one is figuring out how to stand out from the competition and achieve wider awareness in your local market. But what's the best strategy? Should you focus on offline or online marketing? How do you prioritize marketing tasks?...
As a small business owner, you've got more options than ever for reaching out and connecting with clients and prospects. So many, in fact, that an old-fashioned phone call might sound a bit primitive. And picking up the phone isn't without risk: if you start dialing...
In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. However, phone calls (and lately, video chats) are an important part of business communication —...
Your past customers are a huge asset to your business, so it's crucial to maintain a strong relationship with your past and existing clients so they stay loyal. And yet many small businesses spend most of their marketing dollars on finding new customers instead of...
The most successful small businesses do more than provide a great product or service — they build strong relationships with their clients and community. Connecting on a deeper level grows trust and long-term loyalty. That's often done with in-person, face-to-face...
The way we do business changed in 2020. That's true for just about every business regardless of size, but it's especially true for small business owners, independent professionals and one-person shops. According to experts, we'll still be living in this new, socially...
The month of October has many of us embracing all things spooky. Instead of trading ghost stories, we're going to share a list of scary and surprising small business stats. But don't worry, we've got solutions on how to make sure they don't haunt your business. 1....
For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those...
Online referrals are just like traditional word-of-mouth referrals, only better. For years, we’ve asked questions like these to our friends, family and coworkers: My car is in need of some major repairs. Do you have an auto mechanic you trust? Did you like your...
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. What hasn't changed is how much time people are spending on these websites. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their...
Here's a word problem for real estate agents in 2020. John is selling the Smiths’ home to the Robertsons. Due to a novel coronavirus, the Smith family must shelter in place. If the Smiths cannot leave their house, and the state is mandating all people must keep 6 feet...
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
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