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There's always plenty of pressure on small businesses to stand out from the competition, but during economic uncertainty it becomes even more vital to the health of your business. When consumers are reluctant to spend money and it's harder to reach them via...
As a small business owner, you've got more options than ever for reaching out and connecting with clients and prospects. So many, in fact, that an old-fashioned phone call might sound a bit primitive. And picking up the phone isn't without risk: if you start dialing...
In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. However, phone calls (and lately, video chats) are an important part of business communication —...
Here's a word problem for real estate agents in 2020. John is selling the Smiths’ home to the Robertsons. Due to a novel coronavirus, the Smith family must shelter in place. If the Smiths cannot leave their house, and the state is mandating all people must keep 6 feet...
The most successful small businesses do more than provide a great product or service — they build strong relationships with their clients and community. Connecting on a deeper level grows trust and long-term loyalty. That's often done with in-person, face-to-face...
Your past customers are a huge asset to your business, especially in times like this when leads may be hard to come by. It's more important than ever to maintain a strong relationship with your past and existing clients so they stay loyal to your business. And yet...
Coming up with new ideas for marketing your business can be overwhelming, to say the least. We kept that in mind as we came up with this list of five easy marketing ideas for business owners. Please note these ideas are meant to enhance an existing marketing strategy....
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
![Why DIY Marketing Isn’t the Best Approach for Businesses [12 Pitfalls]](https://www.outboundengine.com/wp-content/uploads/shutterstock_1080766415-400x250.jpg)
Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. That’s huge! So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining...
It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
Follow-up is crucial to a business's success. The faster you follow up, the more likely you are to close the deal. In fact, one study found 78% of customers buy from the company that responds to them first. By not following up with prospects, you put your reputation...
According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion? We started with...
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