Featured Content
The most successful small businesses do more than provide a great product or service — they build strong relationships with their clients and community. Connecting on a deeper level grows trust and long-term loyalty. That's often done with in-person, face-to-face...
Your past customers are a huge asset to your business, especially in times like this when leads may be hard to come by. It's more important than ever to maintain a strong relationship with your past and existing clients so they stay loyal to your business. And yet...
Coming up with new ideas for marketing your business can be overwhelming, to say the least. We kept that in mind as we came up with this list of five easy marketing ideas for business owners. Please note these ideas are meant to enhance an existing marketing strategy....
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
![Why DIY Marketing Isn’t the Best Approach for Businesses [12 Pitfalls]](https://3e8srg4b6qwh33x5ic36aap8-wpengine.netdna-ssl.com/wp-content/uploads/shutterstock_1080766415-400x250.jpg)
Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. That’s huge! So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining...
It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
Follow-up is crucial to a business's success. The faster you follow up, the more likely you are to close the deal. In fact, one study found 78% of customers buy from the company that responds to them first. By not following up with prospects, you put your reputation...
According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion? We started with...
The month of October has many of us embracing all things spooky. Instead of trading ghost stories, we're going to share a list of scary and surprising small business stats. But don't worry, we've got solutions on how to make sure they don't haunt your business success...
We're all busy. Honestly, we seem to be busier than ever. Ask someone, "how are you?" and it's pretty likely some form of "I'm busy/work is busy/the kids are keeping me busy" will be in their answer. Small business owners feel this pinch even more as they aren't...
As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. Should you focus on offline or online strategies? How do you prioritize marketing tasks? There are many questions to ask and answers to be...
In business, the follow-up is a fact of life. Now that texting is more common than calling, phone conversations aren't getting easier for many people. However, phone calls are still an important part of business communication. When a customer reaches out to you, the...
Sign up for our newsletter and get the best of our blog, tailored for you.
