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In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. However, phone calls (and lately, video chats) are an important part of business communication —...
Your past customers are a huge asset to your business, so it's crucial to maintain a strong relationship with your past and existing clients so they stay loyal. And yet many small businesses spend most of their marketing dollars on finding new customers instead of...
The most successful small businesses do more than provide a great product or service — they build strong relationships with their clients and community. Connecting on a deeper level grows trust and long-term loyalty. For one-on-one conversations, phone calls have...
Online referrals are just like traditional word-of-mouth referrals, only better. For years, we’ve asked questions like these to our friends, family and coworkers: My car needs repairs. Do you have a mechanic you trust? Did you like your realtor, and would you mind...
What are you doing differently in 2022 to make it an even better year for your business than 2021? The world has changed a lot in a few short years; the businesses that succeed through change are the ones that adapt and innovate. If your marketing tactics have stayed...
The month of October has many of us embracing all things spooky. Instead of trading ghost stories, we're going to share a list of scary and surprising small business stats that you need to know about. But don't worry, we've got solutions on how to make sure they don't...
Follow-up is crucial to a business's success. The faster you follow up, the more likely you are to close the deal. In fact, one study found 78% of customers buy from the company that responds to them first. By not following up with prospects, you put your reputation...
Before we dig into how content marketing and email marketing work together, let's start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for...
According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion? We started with...
All too many business owners fall into the trap of sacrificing long-term relationships for short-term gain. Our free ebook, "From Lead to Loyalty," breaks down why you should focus your efforts beyond immediate short-term sales goals and consider the impact long-term...
For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those...
We're all busy. Small business owners feel this pinch even more as they aren't subject to the standard 9-5 many others are. While it's only natural to feel this way, you can take steps to streamline your day and make your business more effective. For many businesses,...
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