Your reputation is crucial to your business. In 2018, a business’s reputation includes how they present themselves online. This goes beyond the content you are posting to your social media networks. Your online reputation starts with people and search engines being able to find you quickly and easily. In short, bad profile information hurts your business.
This seems obvious, but life changes lead to different addresses, new phone numbers, outdated email addresses, even career changes. Are you sure everyone and anyone can find you?
Assess Your Searchability
See if you can answer that question and Google your business name and zip code. If you’re like most small business owners, your results are probably all over the place. In fact, some of the information may be from previous jobs in other cities. When marketing experts say that everything on the internet is written in ink, they aren’t kidding.
Imagine someone you’ve never spoken to wants to contact you and they search your name and business. Their results are going to be the same as yours. If they can’t be sure what is the best number, email, or address for you, chances are good they’re going to keep looking for more reliable information they can trust before cold calling.
Pro Tip – Googling yourself regularly is actually a marketing best practice.
Fix and Update Your Information
Any missed opportunity due to bad profile information hurts your business and impacts your bottom line. Having a consistent, accurate online presence is essential for finding new prospects in this information age in which we live. When you find outdated information, you will probably be asking yourself a lot of questions.
“How long is it going to take to fix?”
“Which websites do I have to manage now?”
“Do I need to create accounts?”
“Can someone do this for me?”
To add to it all, outdated information isn’t the only issue. Missing information on popular directories is just as problematic as having incorrect information. There are sites out there that see more traffic than you realize. Dozens of these online directories display whatever contact info they find on the web, often perpetuating incorrect information. Many of them require users to create login accounts and charge a fee to access or update information.
If people can’t find you, they can’t utilize your business. If search engines see conflicting information, you won’t come up as often in search results.
Before you know it, hours will have gone by and you’ll barely be scraping the surface. You’ll be tempted to do it later, but the problem with later is that it’s not now.
Increase Your Credibility
Fortunately, the marketing experts at OutboundEngine have a solution to deal with the “later” right now. We know the ways bad profile information hurts your business and ability to show up in search engine results. Profile Reach is our in-house solution that finds the variations of your business’s online information and updates it to what is correct. It goes a step further by putting your information on as many as 70 different sites and business directories.
Profile Reach also recognizes and suppresses duplicate pages. This comes in handy when you need to eliminate an old phone number or an address from a decade ago. We could get into the technical details of how it works, but you don’t need to worry about all of that.
You need someone to manage all of this for you. That’s where we come in. We shoulder the burden of updating and maintaining your information and your public image so that you can focus on what is it that you do best—your job.
If you’re an OutboundEngine customer and want to know more, learn about Profile Reach here.
Not an OutboundEngine customer yet? Request your free demo and see how we can help your business.