There are few things more relaxing than getting a good massage, so as long as there’s stress (and there will always be stress…) people will need you. However, coming up with marketing ideas for massage therapists can be quite challenging. It’s your job, then, to be creative to make sure your business stands out from your competitors.
Odds are that if you don’t have a regular stream of clients coming in your door, you’re not feeling too relaxed yourself. Lucky for you, there are plenty of ways to attract more customers, and here at OutboundEngine, we are always ready to do the work for you.
Here are 5 marketing ideas you can use to improve your visibility and book more appointments:
1. Share Helpful Information
Whether through social media, email, or even paper fliers, provide your clients with helpful information that will keep them coming back for more.
Most business owners make the mistake of promoting themselves and their services too frequently, not realizing that customers are excellent at tuning out advertisements. Rather than berate your potential clients with sales pitches, you need to share content that entertains them, interests them, or provokes an intended emotion.
Need a few ideas? Consider articles about fun or alternative workouts, techniques to help relieve stress or even recipes for homemade candles and lotions. Get to know what your audience engages with most, and give them more of what they want. Here are a few examples of wellness topics you might post about on your social networks:
Over time, if you’re sharing the right information, your clients are going to enjoy seeing your content and will be more likely to recall your business when they need you. This strategy is called content marketing, and it’s what we specialize in at OutboundEngine.
2. Create Great Content
While sharing links, photos and stories from third-party sources is a great way to stay top-of-mind, you can’t rely on them alone. You need to establish yourself as an expert.
Consider starting an email newsletter as a way to create and share original content. Writing might sound daunting, but it doesn’t have to be a difficult task; just think about the types of tips your audience would find helpful and run with them.
Send a newsletter about ways to relieve lower back pain, massage tips that are specific to athletics, or stretches that help with everyday tightness. Does your massage business specialize in anything? Are there practices or services you offer that set you apart? Write about them! Below is an example of a campaign we sent out for our massage therapist clients.
Once you begin creating original work, be sure to share your thoughts across all of your social networks. Let people know who you are, what you’re good at, and how you can be an authentic resource.
People want to work with experts, and you’re well on your way to being recognized as one.
3. Build Your Personal Brand
If you want to stand out from other massage therapists, you need to show your personality and create relationships with your clients. The goal should be to connect, not to collect. Try a fun, playful and casual tone that transforms you from a business into a friend.
While it’s vital to establish yourself on standard social networks like Facebook and Twitter, you also need to dive into more photo-centric sites like Instagram. Visual marketing is becoming increasingly important and allows businesses to develop unique, personal brands.
Marketing your massage therapy business tends to pair well with overall wellness topics, from self-pampering to healthy living. Visual networks like Instagram are perfect places to post DIY recipes, lifestyle listicles, and other at-home remedies that are accentuated by gorgeous images. Let’s take a look at a few ideas:
Promote unique hashtags as a way to get followers to engage with your account.
Connect real-time events with stunning visuals to stay relevant and timely.
Try sharing personal recipes or other health and wellness information that pairs well with images.
4. Offer Exclusive Incentives
By now you’ve gotten your clients’ attention and, if all has gone well, you’ve engaged with them in some way. It’s time to remind them that building a relationship with you comes with great benefits.
Try offering exclusive deals or Facebook offers to customers who like your Facebook page. Consider launching a raffle on Twitter, where everyone who retweets you is entered for the chance at a discounted massage. Many massage therapists even offer free 30-minute massages or other treats for first-time visitors.
Get creative and remember that adding incentives to your marketing campaigns can boost your reach exponentially. People want to feel special, and if you help them feel that way, they’re more likely to become repeat customers or even recommend you to their friends and family.
5. Ask for Something in Return
All good relationships benefit both parties involved, so make sure you’re getting something back from your clients: contact information and referrals.
Collecting your clients’ contact information, specifically, email addresses will allow you to stay in touch and maintain the relationships you’ve worked so hard to nurture. Once you’ve added them to your contact list, all of the other marketing strategies you’ve learned will start to become more effective. Your emails will reach larger audiences, and you can auto-import contacts on social media.
If you’ve earned your clients’ trust and have given them great service, they’ll be happy to recommend you to friends; all you have to do is give them the nudge they need. Did you know that 91% of customers say they’re willing to refer friends, but only 11% of businesses actually ask them to do so? Don’t miss this opportunity to increase your client base and book more appointments!
No matter your what industry you’re in, attracting new business always needs to be top of mind. Fortunately for you, massage therapy lends itself to a variety of creative marketing strategies. Try the techniques listed above and you’re sure to see more clients booking appointments.
And as always, if you need a little extra help, OutboundEngine can do all the marketing work for you.
Last Updated 1/15/2018, Originally published 7/15/2015