by Travis Balinas | Mar 22, 2022 | Social Media Marketing
Despite being nearly two decades old, Facebook is still the most popular social platform in the world, reaching 2.91 billion monthly active users by the end of 2021. That means small businesses need to understand how to use Facebook to connect with potential customers...
by Travis Balinas | Oct 19, 2021 | Social Media Marketing
Looking for the do’s and don’ts of social media for business owners? You’ve come to the right place. The constant evolution of social media can make it difficult to stay on top of etiquette and best practices for those platforms, especially if...
by Travis Balinas | Sep 12, 2021 | Business Strategy
Something you’ve been dreading has happened: you received a bad online review. Whether it’s your Yelp page, Facebook Business page or Google My Business page, the damage is done. And it’s public record. Worst of all, the review only tells one side of the story,...
by Travis Balinas | Sep 6, 2021 | Business Strategy
We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. 1 way new prospects find out about them, which is great for business. However, even when someone tells their friend about your business, the next thing they do is...
by Travis Balinas | Jun 29, 2021 | Business Strategy
What are you doing to build your referral business? If you’re like most of the clients we serve at OutboundEngine, the best leads and sales come from referrals. If you’re in real estate, most of your business is already referral-based, so I know this hits home with a...
