27 Sep Customer Retention Marketing vs. Customer Acquisition M...
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are...
19 Sep Top 10 Customer Retention Presentations on SlideShare
Customer retention is a topic that should be near and dear to any business owner’s heart. As many of you know, it’s 6–7 times more...
20 Aug 10 Simple Steps: How to Get Online Reviews for Your Bus...
We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. 1 way new prospects find out about them, which...
26 Oct Why DIY Marketing Isn’t the Best Approach for Busines...
Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. That’s huge! So why...
16 Oct 4 Tips to Help Get Loan Officers Using Social Media
The idea of loan officers using social media seems like something that would be for just personal use. We could never really see ourselves following...
10 Oct 3 Ways How Small Business Social Media Marketing Works
Social media marketing is no longer a nice idea, it’s a must. The rise of online social networks, and the increase in their popularity around...
28 Sep What is Email Automation and Why Can't You Do Without I...
If you’re a business owner actively looking to expand your reach, you’ve probably heard about “email automation” and “marketing automation.” But how do they fit...
07 Sep 4 Steps to Creating Content Marketing That Keeps You To...
Content marketing for small business owners is an important aspect of a well-rounded marketing strategy. In 2017, 86 percent of business owners incorporated content marketing...
02 Feb Social Media Etiquette for Business: 25 Do's & Don'...
See our updated post on Social Media Etiquette for Business here. Getting started with social media for a business owner can be tough, and the constant...
17 Dec 10 Compelling Social Media Statistics for SMB Owners
Finding updated social media statistics for small businesses can be challenging, especially since the social media landscape is constantly evolving. But there are a few...