The team at OutboundEngine is excited to announce the addition of a highly requested updated feature: the contact status dashboard!
Designed to help you better understand and manage your email performance, this enhanced feature gives you clear visibility into your contacts’ engagement and overall sending reputation. With built-in email deliverability monitoring, you can take action to ensure your messages reach the inbox—not the spam folder.
What is Email Deliverability Status & Why Does It Matter?
How does your email provider know to send one bulk message to spam, and another to your inbox? It all comes down to your email deliverability reputation, which is based largely on engagement.
Engagement is measured by whether a recipient actually opens an email or not. When a sender’s emails are frequently ignored, providers start diverting their messages to the spam folder. This affects all contacts on the sender’s list, not just the unengaged recipients – meaning some of your contacts who might actually want to see your emails won’t!
In short:
- Higher engagement = better inbox placement
- Lower engagement = increased risk of spam filtering
- Poor deliverability = missed opportunities to connect
How Does the Contact Status Dashboard Work?
A better sending reputation starts with careful monitoring of deliverability status. OutboundEngine’s new feature monitors every contact on your list and assigns them specific statuses based on their engagement. For example, active contacts have completed verification and are currently receiving your campaigns, while pending or in review contacts are still being verified.
Those marked with an inactive status will also have a specific reason or note applied, for example, “marked as spam” or “unsubscribed.”
Here’s what you’ll see inside the contact status dashboard:
- Active: Contacts are verified and currently receiving your campaigns
- Pending/In Review: Contacts are in the process of being verified
- Inactive: Contacts are no longer engaged, with a specific reason noted
Inactive contacts will also include details such as:
- Deduped
- Undeliverable
- Unsubscribed
- Domain Blocked
- Domain Restricted
- Marked as Spam
- Disabled
- Generic Email
- Current Customer
Knowing the details of each contact will allow you to act accordingly, whether that be reaching out directly or simply removing a contact from your list.
How Can I Access the Contact Status Dashboard?
Getting started with the contact status dashboard in OutboundEngine is simple.
Head to the “Manage Contacts” tab in your account and click on the Metrics icon at the top of the page. From there, you’ll see columns displaying:
- Contact information
- Deliverability status
- Reason for status
You can learn more about how this feature works here.
How Does the Contact Status Dashboard Improve Email Deliverability?
Regularly reviewing your contact data through the contact status dashboard helps you better understand your audience and protect your sending reputation.
With consistent email deliverability monitoring, you can:
- Improve overall engagement rates
- Reduce the risk of being flagged as spam
- Maintain a healthier contact list
- Ensure your emails reach the right people
Ultimately, this leads to more effective marketing and stronger connections with your audience.
Pro Tip:
For the best results, focus on adding contacts you’ve personally met or recently worked with. When people recognize your name, they’re far more likely to engage with your emails—helping improve your deliverability and ensuring more of your messages reach the inbox.
How Can I Get Started with OutboundEngine?
Want to take your real estate marketing to the next level?
Let the experts at OutboundEngine help you succeed. Sign up for a free demo today and start using the contact status dashboard to improve your email deliverability and drive better results.
Already a client?
Log in to your account to start exploring the contact status dashboard and optimize your email performance today.
Frequently Asked Questions
What is a contact status dashboard?
A contact status dashboard is a tool that categorizes your email contacts based on engagement and deliverability status, helping you better manage your email list and sending reputation.
How does the contact status dashboard help with email deliverability?
It provides visibility into which contacts are active, pending, or inactive, allowing you to take action that improves engagement and inbox placement.
Why are some contacts marked as inactive?
Contacts may be marked inactive if they’ve unsubscribed, marked emails as spam, or stopped engaging with your messages.
How often should I review my contact statuses?
Regular monitoring is recommended to maintain a strong sender reputation and ensure optimal email performance.
What kind of contacts should I add to my list for the best results?
For the best results, we recommend only adding contacts you’ve personally met or recently worked with. When your contacts recognize your name, they’re more likely to engage with your emails—helping improve your overall deliverability and ensuring your messages reach more inboxes.
