There’s a symbiotic relationship between email subject lines, open rates, and increased sales. Email opens are key to gaining more business and carefully crafted subject lines are essential for better email open rates. But many loan officers don’t give this much thought and instead default to a standard email newsletter format with subjects like “lower interest rates” and “this month in finance.” The downfall: These emails have notoriously low open rates.
So what can you write to entice readers to open an email and engage with your content? At OutboundEngine, we craft eye-catching, branded emails on behalf of loan officers and other mortgage professionals, and we work hard to ensure high delivery rates that are well above industry averages. After reviewing the emails we sent on behalf of loan officers in 2015, we’ve determined which subject lines received the most opens. Here’s a list of the top performing email subject lines and their corresponding header images to help you build a solid strategy for 2017.
1: 2016 Color Trends to Use in Your Home Design
2: What home modifications can help you age in place?
3: Would a condo suit you better than a house?
Looking back on 2016, the most highly engaged emails we crafted were written to help, not to sell. The stats we’ve accumulated show that the more creative and helpful an email subject line is, the more engaged the reader will be. And when you’re providing interesting content, you’re also increasing the likelihood that your emails will be forwarded to others. By putting a little thought into your email subject lines, you can develop an active readership and continued customer engagement that can lead to future deals and referral business.
Ready to dig in? Download our Email Marketing Roadmap to make sure your emails are headed in the right direction.
Updated on 1/24/17; originally published 2/11/14.