In this day and age, it’s easy to think social media and SEO are everything. They are critical parts of your business, but email still has higher conversion than both combined. And the relationship between email open rates and subject lines just can’t be ignored. It’s worth it to take the extra time and thought to write valuable subject lines for those carefully crafted emails.
Here at OutboundEngine, we generate eye-catching, professional emails on behalf of our customers. On top of this, we work to ensure great deliverability that is well above industry averages. In 2016 alone we sent out 105,300,000 emails, and thus far in 2017 we’ve sent 132,500,000, and the year is not over quite yet.
To give you a little inspiration, we’ve compiled a list of our top-performing insurance subject lines of the year. Use these to help determine your 2018 marketing strategy and get the most out of your email campaigns next year.
1) Crowdfunding: A New Trend in Real Estate
2) Are you using mobile payments safely?
3) Add-Ons Might Bring Higher Rates
4) How to Prevent Fires in the Home
5) 5 Personal Finance Podcasts to Follow
Too many insurance agents spend time building a great email but leave the subject line as an afterthought. That’s a recipe for low open rates. Your content is valuable, so don’t hide it behind a boring subject line.
By putting a little thought into your email subject lines, you can develop an active readership and continued customer engagement that can lead to future deals and referral business.
Still unsure about how to send your strongest email to your database? Let us craft and send your emails for you!