The fast-moving world of social media and online advertising can divert attention away from a pillar of customer communication: email marketing. It’s easy to think social media and SEO are everything. While they are important pieces of your marketing strategy, email still has higher conversion than both combined. And the relationship between email open rates and subject lines simply can’t be ignored. This list focuses on the most engaging subject lines for loan officers.
At OutboundEngine, we know it’s worth it to take the extra time and thought to write valuable subject lines. We generate eye-catching, carefully-crafted emails on behalf of our customers. In addition to content, we work to ensure great deliverability that is well above industry averages.
To give you a little inspiration, we’ve compiled a list of our top most engaging subject lines for loan officers from this year. Use these to help influence next year’s marketing strategy and get the most out of your email campaigns next year.
1. Your final walk-through to-do list
2. Is it time to update your homeowners insurance?
3. A house is possible, even if you have student debt
4. Which improvement projects pay off?
5. How to get a better mortgage rate
Too many loan officers spend time building a great email but leave the subject line as an afterthought. It’s the first impression of your email and should be carefully considered. Your content is valuable, so don’t hide it behind a boring or irrelevant subject line. Use this list of most engaging subject lines for loan officers as inspiration for your next email marketing campaign.
In conclusion, putting thought into your email subject lines can help develop an active readership and continued customer engagement. Increased engagement and thought leadership can lead to future deals and referral business.
Still unsure about the ins and out of email marketing? We’ve sent hundreds of millions of emails on behalf of our clients. Let us craft and send your emails for you!