Writing a blog is a great way to stay in touch with your customers and harness the power of content marketing. For a real estate agent, sharing this content shows your potential clients your inside/out knowledge of your industry and city. Coming up with ideas to write about is often the most frustrating and time-consuming piece of the writing process. As a busy real estate agent, you may only have as little as 30 minutes to write a post for your blog, we’ve come up with a list of 10 real estate blog topics and ideas for when you’re short on time and inspiration.
1. Promote local events
Show your audience you keep your stay on the pulse of your city. Write up a quick list of events happening in and around your area this weekend or this month. Include a mix of events that range from family friendly to nightlife focused. Link each event to a corresponding website or Facebook page to let your audience gather the details. If you want to spend a little more time on it, find a free calendar template online and type the events on the days they’re happening and post that.
2. Share a handy tip or trick
Advice like this is often known as a “lifehack,” and they can easily be used for countless real estate blog topics. Do you have a favorite app that keeps you more organized? Or an amazing tip on how to increase curb appeal on a tight budget? How about a way to transform a room in 5 minutes? When your audience uses one of your tips at in action, they’ll remember where they got it.
Bonus: as you share your tips, you’re almost guaranteed to get more from others. Collect those and share them in another blog post.
3. Review a favorite restaurant or business
Personal referrals and recommendations can go a long way when people are deciding where to spend their hard-earned dollars. Help another local business out by highlighting them on your blog. It’s good karma for your business to support other local businesses, and it gets your name and brand in front of other potential clients.
4. Start a Q&A series
Real estate agents get asked a lot of questions. Many of those questions tend to repeat, especially with first-time home buyers. Jot down a handful of those questions and see if you can categorize them. Undoubtedly, many of them involve down payments, credit scores, HOAs, and closing costs. See the theme? You could set up “Financial Friday” where you answer one of these questions every other Friday. Blog posts like this show your expertise and why you’re qualified to help lead home buyers through these complicated processes.
5. Highlight a listing
Once a week, highlight one of your listings. This is a way to make a more direct sales pitch with a less aggressive approach. It could be one currently for sale or one that you recently sold. Does the home have a cool history or story behind it? Is there custom stained glass in the entryway? Or is the view from the back deck unbelievable? The more visually interesting the better!
6. Discuss rent vs buy
Ah yes, the age-old dilemma. There are people that fall firmly into one camp and others that aren’t quite sure. Respectfully discuss the pro and cons of each, and include your personal point of view in a non-aggressive way. Let your readers who fall into the “buy” category know that you’d love to help them with their current or future real estate needs.
7. Recommend a podcast
Real estate agents spend a lot of time in the car. If you fill your commute time with podcasts, write up a recommendation for your blog. Tell people what you like about the particular podcast and why you think they might like it, too. Ask for recommendations to increase engagement. Depending on the response, maybe you’ll even start a virtual book club!
8. Give budget tips
This is always one of the most popular real estate blog topics. It’s obvious advice to tell people that saving money will help them buy a home. What can be more helpful is to suggest tangible ways to do that. For example, we all know dining out is more expensive than cooking at home. Emphasize that by sharing easy recipes that encourage cooking at home. Even better is if the recipes are favorites of yours. Showing your network how to succeed in their home buying goals creates another positive interaction that will have them thinking of you when it comes time to start house hunting.
9. Talk home improvement
You’re probably used to being asked home improvement questions from everyone—clients, friends, family—basically anyone who finds out you’re a real estate agent. That’s because most homeowners are interested in learning what they can do to increase the value of their home but don’t always know where to start. Flaunt your know-how by selecting real estate blog topics such as increasing curb appeal with landscaping or what smart home renovations give the most return on investment. You’ll once again prove yourself as an expert in your industry and a person your network can turn to when they are thinking of making major decisions about their home.
Do you have a funny “on the job” story? An incredible before and after of a home you staged? A vacation you recently took and loved? Share it! Showing your personality and the human side of your business reminds your audience that there’s a person behind the name or company on your business card.
Go forth and write
Writing a blog can be a great complement to your marketing strategy, but publishing a few blog posts isn’t a complete plan.
Your marketing strategy should prioritize sharing great content via email marketing and social media marketing to position yourself as an expert in your field and stay top of mind with your customers. OutboundEngine helps you do just that by utilizing the power of marketing automation to communicate with your customers on a consistent basis while also identifying engaged contacts. Schedule a free demo and see how OutboundEngine can help you uncover opportunities in your network.