Tips for Promotional Products Email Marketing Success

Promotional products email marketing can be challenging for several different reasons. One is that the target audience can be very diverse. Anyone from major corporate banks to local craft beer makers could be on your contact list. Another reason is that the services and products you offer are also quite diverse in order to accommodate your customers. So how can promotional products distributors execute an exceptional email marketing campaign that addresses these challenges? Here are a few tips to make sure your email marketing is as good as the services you offer.

Defined Purpose

Promotional products email marketing can serve many different purposes so it’s best to focus on a couple of key points per campaign. For example, if you focus on the two goals of staying in touch with former customers and educating potential new customers, you can let those goals guide the content of your messages. In this case, you could highlight former promotional campaigns that have been successful. This would effectively remind past customers of their success using your services, and also show potential customers how effective your services can be.

Avoid Spamming

No one likes to be spammed and these days, the average person is inundated with email marketing. That said, it is more important than ever to manage your mailing lists, provide customer options for how often they prefer to receive messages and find the right frequency for the average person on your list. By monitoring the unsubscribe patterns, you can find the sweet spot for the email marketing frequency that is right for your audience.

Presentation Is Everything

No one knows this better than promotional products professionals. Having beautifully designed email marketing campaigns can help your business succeed. If your email campaigns are poorly designed and executed, it can mask the excellent quality of your products and services. From layout, to image size and clarity, to written copy, it pays to make your sure your email messages are of the highest quality so that your work is regarded as such.

Call To Action

It is great to regularly let everyone know what you can do for them but, how do you get them to take the next step? Make it easy by providing a call to action. Make sure that your contact information, including all your social media tags are clearly visible at the end of the message. You can also include promotions that reward people who ask for quotes or follow your Facebook page.

Not all email marketing is equally effective. For promotional products businesses, it is a great way to keep in contact with previous customers, recruit new customers and display some of the great products that your company can offer. By following these simple tips, your email marketing will be professional, informative and efficient.