What does a new year mean for your business? If you work in the health and wellness industry, you can count on a surge of clients looking to start the year off with healthier habits. You’re probably expecting an uptick in appointments and an overall boost in sales.
And let’s not forget that you’re in the business of helping people feel good about themselves. But what about you? What’s your plan to boost the health of your business in the upcoming year?
If you haven’t had a chance to stop and think about it yet, that’s okay. We’ve put together a list of the top marketing ideas for your health and wellness business in 2016.
Read on for some great tips on how you can ride the wave of client resolutions well into the new year and make 2016 one of your strongest years to date.
Bonus Content: Your business’s guide to the State of Social Media.
Clean Up Your Email Database
Your email list is only as good as its accuracy. It doesn’t matter if you’ve got a monster size address book if only 30 percent of your contacts are valid. When we say clean up your database, we mean that you should regularly sweep your send list and remove undeliverable, duplicate and incorrect email addresses. If your email sends get flagged with excessive spam reports and unsubscribes, you run the risk of having your account suspended.
A clean email database isn’t just important for email deliverability, it also plays a major role in list segmentation, which in turn affects your marketing efforts on social media. If you want to expand your reach in a targeted fashion, you have to keep your email list up to date. We suggest updating your list on a regular basis to remove any bad data and unsubscribe requests.
With an email list that passes the test, you’re ready to use it to your own advantage to grow your business, which brings us to our next tip…
Use Email to Stay in Front of Clients
Coming up with enough content for your email and social media marketing is no easy task. Just keeping up with a monthly newsletter can be tough, but toss in blogging, reviews and social media, and suddenly it’s overwhelming! Hiring a third party to handle your content creation might help, but it won’t solve your problem entirely. You will still have to design email templates, handle the database and schedule sends on a regular basis.
Wouldn’t it be nice if you could just hand the whole thing off to someone else? Good news — you can! That’s what we do. We write, design and send email content so you don’t have to. (And social media too, but we’ll get to that.)
Email is still the most effective channel for staying in front of clients, but it takes a lot of work. With email automation, you get the benefit of clean data, custom content and automated software without the extra hassle. And you stay top of mind with your past clients and future prospects thanks to a consistent and thoughtfully crafted email presence.
Get Active on Social Media
Social is here to stay, and by now you’ve hopefully realized that maintaining an active presence on social media helps keep you top of mind and accessible to clients.
As you move into the new year, you should double check to make sure that your pages are updated with the most relevant information about your business, including hours, location and services offered. You should also consider refreshing your cover photos consistently across all platforms — particularly Facebook, Twitter, LinkedIn — to give yourself a fresh look.
Just as important as maintaining up-to-date information is taking the time to keep up with a consistent schedule for posts, tweets and shares across social platforms. If it seems like a lot of work to manage your social accounts in real-time, it most certainly is! If you need some posting inspiration, here’s a list of Pinterest boards you might like to peruse.
Once the creative juices are flowing, consider trying out a social scheduling tool. Buffer lets you schedule posts to publish at a future date, so you can keep your audience engaged without spending too much time behind a screen.
We all remember Mobilegeddon, right? Mobile-friendly websites made headlines in 2015 and will continue to be a must-have for your business going forward. If you haven’t jumped on the bandwagon, now’s the time. Here’s why:
- Mobile devices account for 66 percent of email opens.
- Facebook has 844 million mobile daily active users as of June 2015.
- 60 percent of online traffic is now generated via mobile devices.
If that doesn’t convince you, this might: Google now ranks mobile-optimized sites higher in search results. For those who don’t remember, this change is what started Mobilegeddon in April 2015. They even have a site where you can test mobile-friendliness and see how your website appears from mobile devices.
If you want to test your site, follow the link above and enter your URL; if everything checks out you’ll see the following:
If your site isn’t mobile-friendly, you have two options. You can launch a second site dedicated to mobile users or look into upgrading your current site to a responsive design that will adapt to a user’s mobile device. Whether it’s your website or reviews (we’ll get to that next) that your clients find, you can bet they’re searching for your business from their mobile devices.
Tune In to Online Reviews
Where do you turn when you’re looking for a new acupuncturist or massage therapist? You ask a friend. If you don’t have someone to ask, then you look to Google. And where will a Google search lead you? To online reviews. Word of mouth fuels the health and wellness industry, with 88 percent of clients trusting online reviews just as much as recommendations from friends and family.
If you’re not monitoring your Yelp, TripAdvisor and Google+ pages, you’re missing valuable opportunities to build relationships with your clients, learn what’s wowing them and where you can improve your services.
Online reviews don’t have to be a scary thing. Rather than neglecting reviews pages, take the reins of your online reputation by claiming your accounts, being responsive and asking satisfied clients to put in a good word for you.
When you manage your pages proactively and approach those not-so-stellar reviews as a learning opportunity, you can improve your business and gain the respect of onlookers. That’s when online reviews will start to work in your favor.
Marketing success for your health and wellness business depends on staying in front of your clients to generate repeat business and referrals. A balanced strategy in 2016 will no doubt include email, mobile and social media marketing. If you need help with any of these aspects, remember that we’re always here to lend a hand.
Did you learn something new or have another strategy to share? Please utilize the comments below to let us know what’s working for you and thanks for reading!