If you’re a criminal defense attorney, staying in front of past clients is the best way to increase referrals. But figuring out an email marketing strategy can be quite time-consuming.
If you want to increase email open rates, you’ll need to focus on writing stronger subject lines. Consider the statistics:
- 35 percent of recipients decide if they’ll open an email based on the subject line alone.
- 69 percent only look at the email subject line before deciding to mark a message as spam.
The moral of the story is clear. Email subject lines play a huge role in recipient engagement. And it turns out, the most highly engaged emails weren’t pushy; they were written to help people!
To save you a ton of time and get your creativity flowing, we’ve put together a list of our top performing email subject lines from criminal defense and paired them with their corresponding header images:
1: When can police search your car?
2: 7 Things You Need to Know About Bail
3: When is it OK to film the police?
4: When is a car accident a hit and run?
5: What kind of lawyer do I need?
The stats show that the more creative and helpful an email subject line is, the more engaged the reader will be. Not only that, but when you send interesting content, the likelihood of your emails getting forwarded to other people increases significantly.
By writing enticing email subject lines and providing sincere and valuable content, you encourage active readership and continued engagement. This not only goes a long way toward building a strong relationship, but it also increases repeat business and referrals from your current policyholders.
Download our Email Marketing Roadmap to make sure your emails are headed in the right direction.
Updated on 2/9/16; originally published 4/16/15.