by Amanda Johnson | Jan 31, 2017 | Email Marketing
Let’s be honest: email is a dinosaur. It’s been around for decades, far longer than social media, and was even in use before the invention of the World Wide Web or the popularization of the PC. But despite its long history, email remains a staple channel for both...
by Amanda Johnson | Nov 16, 2015 | Promotional Products
As a professional in the promotional products industry, you’re great at coming up with creative ideas for your clients. But lots of distributor sales reps and principals still have trouble with online marketing, especially if they don’t have an in-house...
by Amanda Johnson | Oct 15, 2015 | Email Marketing
Ready to give up on email marketing? Not so fast. Email is the most pervasive form of business communication worldwide; of the more than 196 billion emails sent each day, roughly 108 billion originate from the business world. But how do you stand out in that enormous...
by Amanda Johnson | Aug 11, 2015 | Beauty Salon
What strategies do you use to bring business into your salon? Many owners and stylists make the mistake of throwing too much of their marketing efforts into winning new clients, either through advertising via traditional media or search engine marketing. Focusing...
by Amanda Johnson | May 27, 2015 | Email Marketing
Email subject lines: are they an art? A science? An exercise in pop psychology?The answer is yes! To craft a subject line that performs, you have to put yourself in the mind of your recipient (psychology), write something creative yet concise (art) and test it...
