3 Ways to Fail at Marketing for Real Estate Agents [Infographic]

by Travis Balinas | Sep 10, 2014 | Real Estate

Real estate agents try countless marketing ideas to help grow their businesses, yet they continue to invest in expensive, low-yielding channels. After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate...

9 Simple Email Hacks to Increase Open Rates

by Travis Balinas | Sep 2, 2014 | Email Marketing

Figuring out email hacks to help increase open rates has turned into an art form over the years. No matter how strong your relationship is with the recipient, every time you send an email, you’re fighting for precious inbox attention. In order to give your message the...

How to Make the Perfect Salon Email Newsletter [5 Steps]

by Travis Balinas | Aug 6, 2014 | Beauty Salon

Sending out a salon email newsletter is a great way to stay in touch with your clients. That occasional email into your clients’ inboxes is enough to keep them thinking about you in between appointments. And when done right, that email will be something they look...

Real Estate Agents: Worried about the Zillow-Trulia Acquisition? Don’t Be.

by Travis Balinas | Jul 29, 2014 | Real Estate

The news that Zillow will acquire Trulia has many real estate agents worried that the combined company will drive up their marketing costs and make it harder to land new listings. Whether you’re using Zillow or Trulia already, or have stayed away from purchasing...

Real Estate Agents Make Bad Marketing Investments, but There’s Hope!

by Travis Balinas | Jul 28, 2014 | Real Estate

It’s tough trying to figure out what might be bad marketing investments, especially for real estate agents. That is, it’s tough without having any guidance or statistics to guide you. The long and short of it is this: real estate agents continue to invest in marketing...