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Real estate agents try countless marketing ideas to help grow their businesses, yet they continue to invest in expensive, low-yielding channels. After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate agents are making poor marketing investments because they’re trying to reach the wrong audience.

While researching this topic, I came across a number of studies that supported this idea. The statistics from the studies I found are all different pieces of the puzzle, but nobody has taken the time to put them all together.

That is why I’ve put together this infographic on the 3 Ways to Fail at Being a Real Estate Agent…and 1 Way to Win [Click to Tweet].

3 Ways to Fail at Marketing for Real Estate Agents [Infographic]

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Conclusion

If anything in this infographic sounds hauntingly familiar, maybe it’s time you tried some new marketing ideas that actually help you grow your business through your existing clients. You can use this 5-step outline to help get you on the right track. There’s a quote that I’m reminded of after reading these stats:

“The definition of insanity is doing the same thing over and over again and expecting different results.”

If you’re continually investing in the wrong channels and not seeing growth in your business from the right real estate marketing software, that insanity quote may hit a little close to home. There is hope though, and we can help you grow your word of mouth and referral business through email, content and social media marketing.

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Travis Balinas
travis@outboundengine.com

Travis is the former Product Marketing Manager at OutboundEngine. He now works in Product Marketing at BigCommerce.