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From simple to sophisticated, the top 5 real estate Facebook tips are not all intuitive. For a real estate professional, it can be challenging to constantly engage your Facebook audience. As the pace of social media increases, people’s time and attention are stretched...
One of the most overlooked things about Facebook for loan officers is the cover photo. Yes, that photo at the top of your business page that acts as a background image for your brand. It’s so important, especially because of the impact it has on your news feed...
Though it can be a challenge, great email marketing for loan officers is essential to the creation of new loans. Some do it better than others but the reality is that it can be time-consuming, expensive and frustrating when it isn’t effective. What are the keys to...
There is no magic bullet to lead conversion for real estate agents. There is also a lot that you might not know either. What is a conversion anyways? What is the difference between leads and contacts? How do I make sure I am getting a return on my marketing...
Mobile Optimized websites for loan originators are no longer something to consider doing or that would be nice to have. Having a mobile optimized or responsively designed website is now something that every loan officer and mortgage professional should have in 2014....
While it might not be spring-cleaning time yet, I have a few real estate agent Facebook page updates that you can easily do in a few minutes. Think about it. When was the last time that you revisited these pages to update your contact information or images? That, and...
Talking about loan originator marketing plans for this year with mortgage professionals, I’ve noticed that a lot have tried pay per click (PPC) advertising (Adwords, Bing Ads, etc.) to generate new leads before trying email marketing and nurturing their existing...
Real estate agents can get more likes on Facebook by having killer Facebook Business Pages, full of interesting and engaging content. After looking at some of the more successful Facebook pages out there for real estate agents, I’ve come up with a list of 10 things...
Distributors are looking far and wide for the best promotional products for 2014. Last month, we attended PPAI 2014 in Las Vegas and our expert product team found some of the hottest trends for the year. As most distributors know, getting repeat business and increased...
Everyone knows that email is a simple, efficient way to reach your clients but, there are some common real estate email marketing mistakes to avoid. Here are the top 5 that will most certainly land your message in the trash bin: 1 - Not Managing Your Database No one...
We know a lot about small business email marketing. From the trade show floor to sales calls, and support questions, we’ve been exposed to just about every type of email marketing questions out there. While the questions are unique, they share a common thread: there’s...
Looking for ways on how to increase word of mouth referrals in 2014? Probably a good idea since most of your business comes through referrals. Think about it. How much money are you spending each year on marketing efforts that are targeting people who don’t know you...