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Figuring out email hacks to help increase open rates has turned into an art form over the years. No matter how strong your relationship is with the recipient, every time you send an email, you’re fighting for precious inbox attention. In order to give your message the...
It’s tough trying to figure out what might be bad marketing investments, especially for real estate agents. That is, it’s tough without having any guidance or statistics to guide you. The long and short of it is this: real estate agents continue to invest in marketing...
![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 2]](https://www.outboundengine.com/wp-content/uploads/1392_1_thought-2123970_1920-e1548363787739-400x250.jpg)
Yesterday, I posted the first two steps to making smart real estate marketing investments. That post covers two reasons the most common marketing activities real estate agents invest in don’t hit the mark. They are: Targeting the wrong audiences Investing in low-ROI...
![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 1]](https://www.outboundengine.com/wp-content/uploads/1393_1_absolutvision-468248-unsplash-400x250.jpg)
Real estate agents' marketing investments need to be smart and backed by statistics. However, as I recently discussed in a post, real estate agents keep investing in the wrong marketing activities that target the wrong audiences and have terrible return on investment...
Home service professionals need to stop paying for leads, plain and simple. When you pay for leads, you’re investing in low quality prospects who only want to kick the tires, you’re getting a terrible return-on-investment (ROI) as a result, and you’re not growing your...
The list of the worst marketing investments real estate agents can make might surprise you. Earlier, I wrote about the number one reason agents make bad marketing investments, which was that they don’t market to the right audiences. Now, let’s talk about what some of...
Real estate agents have many decisions to make when it comes to marketing their businesses, but sadly, a lot of the same bad marketing investments are made over and over again. Most of the time, agents blindly invest in marketing activities that everyone else is doing...
The real estate business can be rewarding, but it can be tough. It’s all about getting the listing and then finding the right buyer so your clients walk away happy with a little more money in their pockets. The challenge you probably face is landing the listing in the...
There are several factors and metrics that go into building up your inbox credibility, and they are continually changing. In short, if you cannot successfully land your email marketing content in someone’s inbox, then there is no point in sending it. What Is Inbox...
Using email marketing for your business is only as successful as your deliverability rate. If you cannot send emails and land them in someone’s inbox, then there’s really no point in sending them at all. However, to get the most out of email marketing, you need to...
Nobody likes getting junk mail, aka, spam emails. They’re unsolicited, unwanted, trash and often a scam. That’s why email providers work hard to keep those annoying emails out of your inbox and most likely undelivered. But as any good email marketer knows, being...
As far as email marketing metrics go, email unsubscribes are more important than you might think. With all the efforts email marketers put forth to overcome barriers to landing an email in someone’s inbox and, more importantly, getting them to open that email, the...
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