If social media is part of your marketing strategy (and it should be), you’ve got to know the ins and outs of the platforms where your customers are most active. Take this short social media marketing quiz to test your knowledge and see if your business follows proven...
For industries with a longer sales cycle like insurance, using social platforms like Facebook to strengthen your relationships with policyholders is one of the smartest business decisions you can make. It can cost five times as much to acquire a new customer than it...
With 65 percent of U.S. adults on social media, your business presence on these channels should be a given. But just being present isn’t enough. Social media is about social interaction. Your goal should be to engage customers, build relationships and stay top of...
This is a story about a box full of business cards and how those cards (pictured below) went from collecting dust to generating leads for one OutboundEngine customer. There’s little we won’t do to put a smile on a customer’s face. Our Customer Success team is beyond...
With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
