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When learning how to build relationships through email marketing, it's imperative to remember that email is still a one-to-one form of communication. As a medium for communicating information, email has remained fundamentally the same, but over the past two decades,...
Writing emails that convert recipients into new business is definitely something all small business owners strive to do. However, spending your own time trying to write good emails has a lot of risk associated with it. The same goes for those of you out there using...
A lot of you might already be thinking about how to market real estate services next year. With the New Year coming quickly, it’s time to start planning your marketing campaigns, or, in a shameless plug, let someone do it for you. Following up with past clients has...
While there are tons of email marketing mistakes to avoid, there are a still a handful that people really need some guidance when it comes to proper execution. Customer acquisition through email has quadrupled over the past four years, which truly showcases just how...
Marketing ideas for insurance agents have meant many things over the years. Perhaps you've been told that door hangers are a good investment. Maybe you've invested a few dollars in getting some internet leads to call. Some of you might even sponsor local teams and try...
Real estate email newsletters have evolved a lot over the years and vary from agent to agent. Some people still aren't doing one while others have a streamlined process, automating their communications to their clients. Whatever the case may be, there's always room...
There might be some skeptics out there that say loan officer email marketing is either a waste of time or simply not effective. These are all valid reasons and trust me, if you're not doing your email marketing correctly, then it might be an ineffective solution from...
Insurance newsletters can be incredibly beneficial to the agent sending them but more often than not, they can be the bane of their existence. While there are a ton of benefits to staying top-of-mind with policyholders through email, there are many pitfalls to going...
Email has been around for decades and for a while, the value of email marketing has simply been measured by opens, clicks, and ever-evolving metrics. These are great indicators of a number of things. If your emails aren't having a high deliverability rate, then you...
Marketing ideas for mortgage lenders tend to be either overused, too complicated, or just not worth the time or money to do them right. Following suit with a post I wrote last week titled 7 Marketing Ideas for Real Estate Agents, I got off on a tangent for mortgage...
Some tactics used for small business email marketing definitely fall into the category of 'trick' rather than 'treat.' While you, the email sender, might think that these tactics are a good way to get ahead of the competition or get more leads, the fact is that you're...
Email marketing for insurance agents is something that is often underused by agents and agencies for a variety of reasons. This is a shame too because insurance agents know that some of their easiest deals to close are the referrals from their existing policyholders....
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