Here's What to Know Before Buying Real Estate Leads
buying real estate leads

Here’s What to Know Before Buying Real Estate Leads

These real estate lead statistics found that over 40% of buyers find their homes online. Furthermore, 33% of buyers depend on their real estate agent to find homes. Marketing yourself is more important than ever. It’s not always easy, and that can lead to asking questions like, “would it help if I started buying real estate leads?”

Buying real estate leads from real estate lead companies is a gamble. To get the most out of your marketing budget, consider what’s worth your time and resources. The goal is to help you win more business this year and beyond.

So before buying real estate leads, try one or more of the following lead generation tactics:

Marketing automation

According to HubSpot, 80% of marketers using automation software generate more leads. Here’s why you should consider it for your real estate business:

  1. Marketing automation helps build relationships. Businesses who nurture leads make 50% more sales and spend 33% less than non-nurtured prospects.
  2. Marketing automation increases lead numbers through content marketing. Content marketing gets three times more leads than paid advertising.
  3. Marketing automation captures prospect data for you. Marketing automation platforms like OutboundEngine provide an optimized website where marketing traffic is sent. This valuable information is then automatically stored. It’s a vital step in capturing interested prospects or re-engaging with past clients.

Social media advertising

Social media is great, but paid social media advertising is even better. Paid ads help you increase brand recognition by getting your name and business in front of more eyes. Organic social media keeps your name top of mind with those that know you. Paid social ads put your name in front of those beyond your sphere of influence.

OutboundEngine offers help with social ads that speak to your target audience. Combining Facebook ads and Instagram ads with an optimized website or landing page mean you can capture interesting leads more easily.

buying real estate leads

These are just a couple of ways you can invest in lead generation. After you’ve tried these you can get started on buying better lists with this step by step guide for how to buy real estate leads.

Before buying real estate leads

Quality is hard to gauge.

Buying leads is a tricky business. You never quite know if your leads will be of high quality. Even a high-quality lead may not be interested in an email or mailer for someone they’ve never heard of before.

Everyone already has your list.

It’s important that you find a real estate lead company who only allows agents to purchase leads that haven’t yet been sold. Above all, you don’t want to end up buying real estate leads who have been sold to over and over again.

There’s no real way to verify sellers.

Word of mouth is the best way to investigate how good a lead company is. But many successful real estate agents shy away from buying leads so tracking down a trustworthy referral can be hard.

buying real estate leadsIf something goes wrong, you’re out of luck.

If something is confusing or goes wrong, does the supplier give you an easy way to contact them? For example, you might run into issues getting flagged as a spammer or even receive corrupt files. Once the sale is complete, you might be stuck.

It’s an expensive gamble.

When it comes to leads, you don’t always get what you pay for. Buying an expensive list doesn’t often come with a guarantee that you’ll make a sale. Due to that risk, consider the more cost-effective (and successful) ways to engage with an audience through tools you already use for your business every day.

In conclusion, instead of buying real estate leads, consider taking a more strategic approach. Marketing services like the kind offered by OutboundEngine keep existing clients and new prospects engaged. We help real estate professionals discover existing opportunities in their network and know who to follow up with. Schedule a free, guided demo today and see how.

Maria Waida
Maria Waida

Maria is a freelance writer specializing in marketing and B2B SaaS. She's also a California beach enthusiast and DnD nerd.