Carefully crafted subject lines mean higher email open rates, and email opens directly impact the amount of business your auto shop does. But many automotive shop owners don’t give this much thought and instead default to a standard email newsletter format with subjects like “10% off your next oil change” and “you’re due for a tune-up”. The downfall? These emails have notoriously low open rates.
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So what can you write to entice readers to open an email and engage in your content? At OutboundEngine, we craft eye-catching, branded emails on behalf of automotive business owners and other automotive professionals, and we work hard to ensure high delivery rates that are well above industry averages. We’ve determined which subject lines received the most opens in the past year. Here’s a list of the top performing email subject lines and their corresponding header images to help you build a solid strategy for the upcoming months.
5: Commonly Stolen Cars and How to Keep Yours Safe
4: When should you tow your car and when is it safe to drive to the shop?
3: Is your car a speeding ticket magnet?
2: The First 8 Things You Should Do After a Car Accident
1: 7 Roadside Emergency Kit Essentials
As you can see, the most highly engaged emails we crafted were written to help, not to sell. The stats we’ve accumulated show that the more creative and helpful an email subject line is, the more engaged the reader will be. And when you’re providing interesting content, you’re also increasing the likelihood that your emails will be forwarded to others. By putting a little thought into your email subject lines, you can develop an active readership and continued customer engagement that can lead to future deals and referral business.