Ever wonder how other people get business referrals via social media? It might seem like they just got lucky or you may wonder if they’re paying to get them. You’re probably interested in increasing your own social referrals, and that makes sense because people spend a lot of time and energy on social media. In fact, according to recent reports, Americans check their social media accounts more than 17 times a day. That’s a lot of opportunities to see what friends are posting, contribute to the conversation and maybe give a referral or two.
It’s no surprise that people take the recommendations of friends seriously. After all, whom do you ask when you’re in need of a new insurance policy or auto repair shop? Eighty-four percent of consumers say they trust what friends and family say about a business or product before anything else.
Word of mouth builds your business, and social media is the place to boost it. To drive this point home, we’ve collected examples of how people are actively seeking out business recommendations on social media. In addition, we’re also including some examples of the way businesses across the country are using some shameless self-promotion to highlight glowing referrals and increase word of mouth. If you’re ready to nurture social referrals, read on, and then test out some of these strategies on your own social media accounts.
Real Estate Examples:
Mortgage Loan Officer Examples:
Auto Repair Shop Examples:
The key takeaway here? To get more referrals on social media your business needs to:
- Be there
- Ask for them
- And share them
Your business must be active on social to benefit from such promotions. It costs you nothing to promote your business on social media, and it costs even less if your current clients promote you across their networks. Social media can be extremely powerful. Don’t miss out on referrals and repeat business by not putting forth an effort to be where your customers are spending the majority of their idle time.
Do you have an example of how social referrals have worked for your business? We’d love to hear about it in the comments below.
Just getting warmed up to social media marketing for your business? Our Social Media Field Guide will make sure your strategy is headed in the right direction.
Originally published 3/6/2016; Updated 2/7/17