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Eight seconds. That’s approximately how long you have to capture the attention of the average American. When it comes to social media, it may be even less. In a world of strict character limits and microscopic attention spans, your social media cover photo is an...
Yoga Wednesdays, community service projects, and Cinco de Mayo celebrations aren’t typically things that come to mind when thinking about the mortgage industry. But Radius Financial Group is changing the game, and these are just a few of the innovative ideas that are...
There’s no such thing as a summer vacation for small business owners. Even when you’re actually on vacation, certain aspects of your business have to continue in your absence. Online marketing is a prime example. Let’s look at how you can handle these five marketing...
Summer is here, and we’re taking real estate agents back to school for a little social media refresher. Today’s lesson: how to update your social media look. Bonus Content: The Email Marketing Roadmap for Realtors We know many like to “set it and forget it.” But you...
As social creatures, humans enjoy connecting with others. Hair stylists can often get an instant read on a client’s interest in engaging the moment they sit down. As experienced conversationalists, stylists can then navigate an exchange based on that initial...
In the age of oversharing, social media users have become adept at tuning out the unwanted noise. But as a financial advisor, listening to some of that so-called noise can actually benefit your business. In this case, customer life events are an ideal opportunity to...
There are several things you just can’t miss when you come to Austin, TX -- Barton Springs, the bats, live music and let’s not forget barbecue. If you’ve got the time (and dedication), you’ll probably want to make a stop at Franklin Barbecue, which was famously...
If you work in the automotive industry, you’re no stranger to change. As technology evolves, so does your business. But it’s not just the products and services that have to change -- it’s also your approach to marketing. If you’re afraid your automotive business is...
Attention, small business owners! Whether you’re an up-and-comer or an old dog in search of new tricks, cracking a book is often the first step on the road to newfound success. Here are five books every entrepreneur should read in 2016. 1. Stand Out by Dorie Clark In...
Remember the good ol’ days, when connecting with new customers meant doing a local TV spot or putting an ad in the newspaper? While many traditional methods of advertising still provide solid returns, they aren’t enough to keep your home services business relevant in...
Are you a criminal defense attorney who feels like your practice is falling behind the times? Here are seven things you can do to make your practice more relevant. 1. Establish Your Web Presence If you want your practice to remain relevant, you have to stay in front...
We’re excited to share a milestone that we’ve been working toward for a long time: OutboundEngine has raised $16 million in Series C financing, led by Austin-based S3 Ventures. Our existing investors, Silverton Partners, FLOODGATE, Noro-Moseley Partners, Capital...