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Visual content is a powerful component of social media marketing. Eighty-two percent of marketers cite images as important or very important to social media content optimization, and 52 percent believe video content produces the best ROI. But with so many networks...
We talk a lot about the importance of using social media marketing as part of a well-rounded marketing strategy. Now it’s time to flip the conversation and talk about your return on investment, or ROI. Social media marketing is a long-term investment, and in order to...
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Sharing valuable content on social media is a must. With over 2 billion active social media accounts worldwide, you just can’t afford to sit on the sidelines. But how do you write groundbreaking social media updates that attract the attention of your audience and help...
Some see LinkedIn as a job-hunting site. For others, it's a social network they can browse at work without getting in trouble. LinkedIn has more than 550 million users and it regularly ranks as the most trusted social network out of Facebook, Twitter, Snapchat,...
Each of the three adult generations -- baby boomers, Gen Xers, and millennials -- consumes content a little differently than the other two. For businesses, this makes reaching multiple audiences with the same message a bit of a challenge. All generations use email to...
To all the business owners out there who are looking to grow their client base and their business, this social media marketing blog is for you. If you want to thrive in the business world today, it’s important to know what's going on with social media marketing and...
Referrals aren’t easy to come by, and asking for online reviews for your auto repair shop adds a whole new layer of difficulty to the challenge. But when 88 percent of customers trust online reviews as much as personal recommendations, that’s a challenge worth...
Email marketing is the lifeblood of a lot of small businesses, which makes sense too, as it’s continually ranked by marketers as the single most effective tactic for awareness, acquisition, conversion, and retention. But while it can be a driving force behind your...
Online reviews pack a powerful punch! Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Or that 72 percent will take action after reading a positive review? With the statistics piling up in favor of online reviews,...
Sixty-five percent of insurance agents list referrals as their primary source of leads, and 60 out of 100 new leads come directly from referrals. That sounds pretty good, right? But consider this: While 91 percent of consumers say they’re willing to give business...
People receive 88 emails per day on average. That’s a lot of emails for the recipient and some stiff competition for the senders. Depending on the industry, only 15 to 22 percent of those emails will ever be opened. How do you make sure your email is one of them? It...
There’s a lot of talk about online reviews and how they can affect your business, and some of it’s pretty scary. But do online reviews really matter? Consider these statistics: 92 percent of consumers trust recommendations from friends and family above all other forms...