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Some people don’t think they’re “creative,” or that they can’t write. But I believe that the average person can be and do both of those things, especially when they care about the subject they’re communicating about. No matter what you’re writing – an email...
As I’ve covered in a previous post, storytelling in marketing is a powerful tool. In fact, our brains will invent stories, even when there is no actual story present. However, there’s more to good content marketing than good storytelling. One of my colleagues recently...
Back by popular demand, it's the worst stock photos for marketing your business, part deux! As I explained in our last entry, creating designs for email campaigns requires slogging through a LOT of stock imagery, from the mediocre to the very bad to the completely...
Let me present to you the beginner’s guide to social media for small businesses, the one guide that will help lead you to understand how to make social media work for your business. Overused social media disclaimers of importance aside, social media is now an assumed...
Real estate agents try countless marketing ideas to help grow their businesses, yet they continue to invest in expensive, low-yielding channels. After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate...
Figuring out email hacks to help increase open rates has turned into an art form over the years. No matter how strong your relationship is with the recipient, every time you send an email, you’re fighting for precious inbox attention. In order to give your message the...
We want to extend our gratitude to everyone who joined us at our ATX Startup Crawl debut. A lot of hard work went into making this event fun, and the event went beyond our expectations. Throughout the night people stopped by to play games, enjoy our signature...
As a distributor in the promotional products industry, you have access to a huge, constantly expanding catalog of branded products from thousands of suppliers. However, many of your longtime customers might not know that. Many distributors specialize in niche product...
![How to Make the Perfect Salon Email Newsletter [5 Steps]](https://www.outboundengine.com/wp-content/uploads/How-to-Make-the-Perfect-Salon-Email-Newsletter-400x250.jpg)
Sending out a salon email newsletter is a great way to stay in touch with your clients. That occasional email into your clients’ inboxes is enough to keep them thinking about you in between appointments. And when done right, that email will be something they look...
You know you need to send out regular communications to your clients so you’ll stay top of mind with them, and you’ve decided it’s time. You’re going to start sending out a regular email newsletter. Then, you’ll post the same content on your website and share it with...
The news that Zillow will acquire Trulia has many real estate agents worried that the combined company will drive up their marketing costs and make it harder to land new listings. Whether you’re using Zillow or Trulia already, or have stayed away from purchasing...
It’s tough trying to figure out what might be bad marketing investments, especially for real estate agents. That is, it’s tough without having any guidance or statistics to guide you. The long and short of it is this: real estate agents continue to invest in marketing...