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For most promotional product distributors, finding free marketing tools can be a challenge. For one thing, the ones that are free are tough to judge their usefulness. And if you find one that you have to pay for, it can be expensive, take a lot of time to use, and...
All businesses confront the on-going question of how to nurture client relationships and bring them to fruition via new sales and loyalty. Small business owners face the uphill battle of doing so with limited available time and resources. Email marketing can...
Email subject lines are the first thing someone sees when your email arrives in their inbox. If you think about it, it's quite similar to the first time you meet someone new. Are you smiling? Did you shake their hand? What are you wearing? Did you make them feel...
Small business email marketing works. We know that it does. It's the most direct way to stay in touch with your current and potential customers and tracking your ROI is extremely simple. However, figuring out exactly where to get started can be somewhat challenging....
A lot of you might be aware of the email marketing pitfalls that are around every corner. One of the words that you'd like people would like to see is "FREE" in all caps, but more often than not, that'll put you into the spam folder. When doing a bit of research on...
Email marketing has been around since the early ‘90s, and for years it's been one of the “must have” components in any successful digital marketing strategy. Email marketing may not be the new “hot” marketing tool, but don’t take its effectiveness for granted. Don’t...
Your clients are your most valuable assets, but many small business (SMB) owners do a poor job of customer retention, specifically through email marketing. They rely too much on the phone to ring or focus on one event/strategy (like a holiday card) to keep those...
A lot of professionals are worried about spending too much time with customer nurturing as opposed to lead generation, especially on social media channels. However, if the majority of your business comes from referrals, are you wasting your time on social media...
Whether it’s getting a new client or keeping an old one, how do you calculate customer worth? In the world of “best practices” and professional marketers, they call it lifetime value (LTV). Listen up, Promotional Products Distributors, I'm going to walk you through...
Small business productivity is significantly dependent on how best you can approach prioritization and time management. That, and staying focused is tough sometimes. It takes time, research, motivation, and a plan. And if you’re like the rest of us, sometimes, getting...
Email marketing is an elegant, simple solution for your small business, but learning how to build an email list can be challenging at first. Don't let the task of compiling an email contact list stop you from taking full advantage of the benefits that this marketing...
What's your email marketing strategy for keeping in touch with your customers? You know, stay top of mind and nurture those relationships you worked so hard to get in the first place. If your answer doesn't include "at least once a month I..." you're ignoring your...