You know you need to send out regular communications to your clients so you’ll stay top of mind with them, and you’ve decided it’s time. You’re going to start sending out a regular email newsletter. Then, you’ll post the same content on your website and share it with...
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Top 10 Worst Stock Photos for Your Marketing
As a designer who specializes in graphics for OutboundEngine’s email campaigns, I spend a lot of time looking at—and filtering out—stock photos. The huge number of options available can be downright intimidating; popular stock providers Shutterstock and iStock each...
5 Benefits of Content Marketing for Insurance Agents [with Stats and Examples]
The rise of content marketing is one of the most important trends in the marketing world right now, especially for insurance agents. It affects virtually every company and every industry, and while it presents some challenges, it's also a huge opportunity for those...
5 Content Marketing Mistakes (and Why They Hurt Your Business)
Content marketing mistakes can be detrimental to your business' overall marketing strategy. Without proper planning and execution, a poor content marketing strategy can take a lot of time for very little return. A solid content marketing strategy utilizes multiple...
Top 10 Small Business Marketing Blog Posts for 2014
As we look at 2013 in the rearview mirror, it’s smart to remember and learn from the top small business marketing blog posts from this past year. Looking back at the post we’ve published about email marketing, social media marketing, and content marketing, we thought...
Marketing Your Real Estate Services
A lot of you might already be thinking about how to market real estate services next year. With the New Year coming quickly, it’s time to start planning your marketing campaigns, or, in a shameless plug, let someone do it for you. Following up with past clients has...
A Lesson in Small Business Lead Nurturing Through Content Marketing
We work with a variety of industries and have learned that small business lead nurturing is sometimes a very unfamiliar concept. A lot of small business owners we work with have a few hundred email contacts in their database and some of them might be buying lists of...
What Have You Done For Me Lately? Why Good Customer Engagement Builds Relationships
Aside from being an awesome Janet Jackson song of the late ‘80s, “What have you done for me lately?” may be what your customers are asking when they see yet another "industry statistics" newsletter in their email. Good customer engagement helps to build and strengthen...
Small Business Content Marketing Is Tough!
But It Keeps You Top-of-Mind with Customers So you’re a small business owner and pay a monthly fee to a DIY email newsletter service. That’s great! You're smart and realize that staying top-of-mind with your clients and prospects is the key to repeat business. Now...
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