If you're a follower of our blog, you already know that it's crucial to follow up with clients after a sale and continue to nurture relationships long term. The holiday season is a great time to check in with clients and remind them that you are thankful for their...
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How to Show Genuine Customer Appreciation: 6 Actionable Ideas
Is customer appreciation a part of your current marketing strategy? If not, it could be hurting your business. Whether you realize it or not, reciprocity is a powerful psychological trigger -- one that makes customers more likely to return your generosity in the form...
7 Post-Sale Gifts That Left a Lasting Impression
In marketing, we focus a lot of attention on making a great first impression. But what about making a lasting impression? What can we do to make our clients remember us long after the transaction is complete? Simply doing the job well isn’t enough. Clients expect...
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