According to our mortgage marketing benchmark report, only 16.4% of loan officers said they have had success with purchasing leads. Learning what to consider before buying mortgage leads from a mortgage lead company may change your strategy for generating business....
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Best Mortgage CRM Software and Database Solutions for Loan Officers
The best mortgage CRM software and database solutions for loan officers have a few key features in common. These include simplifying your processes, automating above-and-beyond customer service, and building a consistent reputation that instills trust in your...
How to Start a Mortgage Blog in 5 Easy Steps
Starting a dedicated blog for your mortgage business is a great way to attract and keep clients. In fact, 85% of small businesses who use blogging as part of their marketing strategy report positive to very positive results from the practice of regularly creating and...
4 Tips to Help Get Loan Officers Using Social Media
The idea of loan officers using social media seems like something that would be for just personal use. We could never really see ourselves following a broker on Twitter or “liking” their Facebook page. Why would we want to opt-in to see more self-promotional spam...
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