If you want to increase email open rates in 2017, you’ll need to focus on writing stronger subject lines. Consider the statistics:
- 35 percent of recipients decide if they’ll open an email based on the subject line alone.
- 69 percent only look at the email subject line before deciding to mark a message as spam.
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The moral of the story is clear. Email subject lines play a huge role in recipient engagement.
Want to know which emails subject lines will get the most opens for insurance agents in 2017? To answer that question, let’s start with the historical data.
We took a look at the top performing email subject lines from the 2016 calendar year to determine which emails had the highest open rates. As it turns out, the most highly engaged emails weren’t sales-oriented; they were written to help people!
Let’s count down the top subject lines for life and health & property and casualty insurance agents…
Insurance – Life and Health:
1: Prepare for the Unexpected With an Emergency Binder
2: How does U.S. life expectancy rank among similar countries?
3: How to Cope With Spring Allergies
Insurance – Property and Casualty:
1: Is car insurance tied to the car or the driver?
2: Tips for Creating a Home Maintenance Checklist
3: Have you fallen for these car insurance myths?
The stats clearly show that the more creative and helpful an email subject line is, the more engaged the reader will be. Not only that, but when you send interesting content, the likelihood of your emails getting forwarded to other people increases significantly.
By writing enticing email subject lines and providing sincere and valuable content, you encourage active readership and continued engagement. This not only goes a long way toward building a strong relationship, but it also increases repeat business and referrals from your current policyholders.
Download our Email Marketing Roadmap to make sure your emails are headed in the right direction.
Updated on 1/23/17; originally published 2/7/14.