To learn how to make a real estate ad that converts, agents have to use some smart tactics. There are certain key principles that can be used for all your real estate ads. And for popular platforms like Facebook and Google AdWords, there are lots of ways to enhance your marketing. Here are some tips on the latest ways to outsell your competition, including how to make a real estate ad that converts.
How to Make a Real Estate Ad That Converts
There are steps you can take to make sure every ad is optimized, no matter where it appears. Use these tips on a variety of platforms for a consistent ad experience.
Target Customers By Region & Interests
Digital advertising platforms like Facebook and Twitter give users the option to target customers based on a variety of categories. These categories vary from platform to platform but there are a couple of consistent ones every realtor should look for.
Choose to narrow your audience by location. Enter relevant zip codes when prompted. Then add interests like “first time home buyer” for targeted keywords. You can also add popular and relevant websites here too. Try including Realtor.com, Zillow, Redfin, and Trulia.
Choose Your Key Objectives
First of all, decide how you’ll measure the success of your ad. Use Key Performance Indicators (KPIs) like impressions, click through rate, and cost per action. Different KPIs measure different goals, so know what you want to achieve before you choose one.
Make Every Ad Feel Personal
Showcase real customers who love their new pads. A potential home buyer who views this kind of real estate ad can identify with a happy family. Maybe you’ll put a smile on their face too when you find them their new place to live!
Simplify Your Design
No matter where you choose to publish your real estate ad, be sure to include a simple layout and minimal design. It looks nicer and has been proven to convert more.
Be Specific About Subject Matter
Choose one (and only one) unique selling point to feature in your real estate ad. Make sure the copy and the image or video all refer to it.
Conquer Ad Copy
Write copy that gets to the point quickly. A sentence or two should do the trick. Avoid overused or negative words (we all know what “quaint” really means in a listing).
How to Make a Real Estate Ad That Converts on Facebook
Real estate ads are very hot on Facebook right now. Stand out from the crowd with these steps:
Find Ways to Laser Target Your Ad
Combine your printed material marketing with your digital ads. Choose to show the ad to people in the same geographical region as your last big mailer push.
Make a Video Real Estate Ad
This is a great way to show off a property. Facebook users collectively watch about 8 billion videos per day, so we know they’re watching. Keeping your video under a minute will help with the short attention spans of the internet.
Try a Free Home Valuation Ad
People love knowing how much their home is worth. Fill your pipeline with prospects who are curious about selling in your region. Also, notice how the copy and design of this example follow our guidelines for creating great copy? It’s short, to the point, and gives viewers a clear action to take.
How to Make a Real Estate Ad That Converts on Google AdWords
Google AdWords is the second most popular (and lucrative) real estate ad tool. Here’s how to maximize its potential:
Use Your Name as a Primary Keyword for Your Ad
This is especially useful for capitalizing on prospects who have heard of you before. Also, this way they’ll find you right away when they begin their search.
Get Leads from Zillow, Trulia, and Redfin
This is similar to our suggestion for Facebook ads. Include the name of one of these platforms next to your own in the keyword list like the example below. Just make sure not to put the words Zillow, Trulia, Redfin, etc. in the ad copy itself if you’re not actually using that site.
Send Traffic to a Landing Page From Your Real Estate Ad
Finally, every ad should speak to a person with a specific need and include a call to action. Make sure that when they click your ad they get more targeted info. Sending them to your homepage without direction can be confusing. Focus their attention with a killer landing page that you can customize and track.
Start Advertising Today
Real estate agents know it takes time to convert leads. As a result, the real estate industry isn’t known for its overnight success stories. Successful agents work hard to build their client network, showcase properties and provide great content every single day.
Because time is one thing almost all real estate agents are short on, it can be helpful to delegate. If you need help with your marketing, OutboundEngine can help you build your online presence and stay consistent in your communication. Schedule a free demo and see how our professional writers create compelling marketing content that discovers opportunities within your network.
Interested in reading more about customer relationships? Download our free guide “From Lead to Loyalty” and turn every transaction into a long-term relationship.