There's a chance that you've been pegged as sending email marketing junk mail, even if you have the best of intentions with your communications. Email marketing, while no easy task, is a necessity to stay in touch with our business colleagues, our ever-growing list of...
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What Have You Done For Me Lately? Why Good Customer Engagement Builds Relationships
Aside from being an awesome Janet Jackson song of the late ‘80s, “What have you done for me lately?” may be what your customers are asking when they see yet another "industry statistics" newsletter in their email. Good customer engagement helps to build and strengthen...
Unfamiliarity with SMB Marketing Tools and Best Practices Hurts
As a small/medium business (SMB) owner, you’ve figured out that email marketing works and know that this social media thing could be good for your business. It’s a great way to keep in touch with people who already know you and your company and it’s easy to stay...
Small Business Content Marketing Is Tough!
But It Keeps You Top-of-Mind with Customers So you’re a small business owner and pay a monthly fee to a DIY email newsletter service. That’s great! You're smart and realize that staying top-of-mind with your clients and prospects is the key to repeat business. Now...
DIY is the Wrong Approach to SMB Email Marketing
Do-it-Yourself (DIY) marketing tools are great for small business (SMB) owners. In fact, SMB email marketing and social media marketing are fantastic ways to build your business while providing a continued opportunity to re-engage your clients and prospects. However,...
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