In most all industries today, online marketing is “all the rage.” If you’ve already slipped down the rabbit hole of social media efforts available to your business, you may have come to wonder: How can I connect my everyday clients with these online marketing efforts?...
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5 Benefits of Content Marketing for Insurance Agents [with Stats and Examples]
The rise of content marketing is one of the most important trends in the marketing world right now, especially for insurance agents. It affects virtually every company and every industry, and while it presents some challenges, it's also a huge opportunity for those...
How Insurance Agents Can Get New Leads Through Contests
Figuring out how insurance agents can get new leads can be challenging, especially since the right marketing idea can come in a number of different forms, including contests. A contest is a great idea to gain interaction with a website or product, and if the prize is...
How Insurance Agents Build Customer Relationships Through Email
Email marketing is a great tool to help insurance agents build customer relationships so that when the customer needs something, you are the first person they think of. However, the average person receives so much email marketing that your messages are easily lost in...
The Top 5 Marketing Ideas for Insurance Agents Blog Posts for 2014
Looking back on the 2013 year, we published some pretty interesting blog posts full of marketing ideas for insurance agents. As with most insurance agents, the idea of generating new business from existing customers is both financially lucrative and also beneficial...
Marketing Ideas for Insurance Agents in 2014
Marketing ideas for insurance agents have meant many things over the years. Perhaps you've been told that door hangers are a good investment. Maybe you've invested a few dollars in getting some internet leads to call. Some of you might even sponsor local teams and try...
Why Agents Shouldn’t Do Their Own Insurance Newsletters
Insurance newsletters can be incredibly beneficial to the agent sending them but more often than not, they can be the bane of their existence. While there are a ton of benefits to staying top-of-mind with policyholders through email, there are many pitfalls to going...
Email Marketing for Insurance Agents: 6 Ways to Grow Referrals
Email marketing for insurance agents is something that is often underused by agents and agencies for a variety of reasons. This is a shame too because insurance agents know that some of their easiest deals to close are the referrals from their existing policyholders....
How Insurance Agents Using Social Media Drive Long-Term Customer Value
Insurance agents using social media either get the benefits of being social with their policyholders or they simple think they don’t have time for it. However, one thing is for sure; insurance agents who get how to use social media for their businesses know its value...
A Lesson in Small Business Lead Nurturing Through Content Marketing
We work with a variety of industries and have learned that small business lead nurturing is sometimes a very unfamiliar concept. A lot of small business owners we work with have a few hundred email contacts in their database and some of them might be buying lists of...
3 Ways to Increase Customer Retention Through Email Marketing
Your clients are your most valuable assets, but many small business (SMB) owners do a poor job of customer retention, specifically through email marketing. They rely too much on the phone to ring or focus on one event/strategy (like a holiday card) to keep those...
Get More Social Media Clicks – Checklist for Effective Calls to Action
How well do your social media posts perform? Are you getting the social media clicks from readers you had hoped for when you post something new to your audience after all that hard work? If you’re not sure, you’re not alone. While those sound like basic questions,...
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