Though it can be a challenge, great email marketing for loan officers is essential to the creation of new loans. Some do it better than others but the reality is that it can be time-consuming, expensive and frustrating when it isn’t effective. What are the keys to...
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The Top Loan Officer Marketing Blog Posts for 2014
Loan Officer marketing blogs from 2013 were some of the most visited pages on our site. So much so that we felt it necessary to put together the greatest hits list of all of these posts. From social media and email marketing to content marketing strategies, mortgage...
6 Reasons Why Loan Officer Email Marketing Works
There might be some skeptics out there that say loan officer email marketing is either a waste of time or simply not effective. These are all valid reasons and trust me, if you're not doing your email marketing correctly, then it might be an ineffective solution from...
5 Marketing Ideas for Mortgage Lenders in 2014
Marketing ideas for mortgage lenders tend to be either overused, too complicated, or just not worth the time or money to do them right. Following suit with a post I wrote last week titled 7 Marketing Ideas for Real Estate Agents, I got off on a tangent for mortgage...
Social Media for Loan Officers: Guide to Getting Started
Why is it that using social media for loan officers don't have enough time in the day? Do they not fully understand the value of it all? Are they filled with questions about how to use social media? Or is there just not enough information out there to help them get...
Loan Originator Marketing Ideas Using Social Media & Email
Loan originator marketing ideas are meant to increase referral and repeat business. Any originator looking to do this effectively should definitely be using email and social media marketing to strengthen relationships with past clients. Especially in the mortgage...
A Lesson in Small Business Lead Nurturing Through Content Marketing
We work with a variety of industries and have learned that small business lead nurturing is sometimes a very unfamiliar concept. A lot of small business owners we work with have a few hundred email contacts in their database and some of them might be buying lists of...
Getting Started with Social Media – Guide for Small Business Owners
Even though social media has been around for years, for a lot of businesses, especially smaller ones, it's tough to get started. That's why we put together this helpful social media guide for small business. Social media is a way for your business to stay connected...
3 Ways to Increase Customer Retention Through Email Marketing
Your clients are your most valuable assets, but many small business (SMB) owners do a poor job of customer retention, specifically through email marketing. They rely too much on the phone to ring or focus on one event/strategy (like a holiday card) to keep those...
Get More Social Media Clicks – Checklist for Effective Calls to Action
How well do your social media posts perform? Are you getting the social media clicks from readers you had hoped for when you post something new to your audience after all that hard work? If you’re not sure, you’re not alone. While those sound like basic questions,...
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