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If you think email marketing is no longer necessary, think again. There’s a reason why marketers consider email the single most effective tactic for improving awareness, acquisition, conversion and retention. In fact, there are multiple reasons! Here, we’ve listed...
When the average business person thinks about Twitter, the first thing that comes to mind might not be how it engages them with their community; instead, most people think of celebrities, politicians, and news outlets. In reality, Twitter’s 328 million monthly active...
Real estate marketers spend countless hours finding new ways to drive traffic to their sites, but too often visitors are ignored and opportunities to win new business are missed. When it comes to website conversion, live chat is one of the most effective marketing...
In marketing, we focus a lot of attention on making a great first impression. But what about making a lasting impression? What can we do to make our clients remember us long after the transaction is complete? Simply doing the job well isn’t enough. Clients expect...
We caught up with working moms across different departments at OutboundEngine to hear their stories and advice about balancing home life with their careers in a fast-paced tech environment. Some of the biggest takeaways? Time block, meal prep, over-prepare… then go...
"How do I stay relevant to my potential clients and prioritize who I should be following up with next?” That’s a question successful financial advisors ask themselves on a regular basis. Market knowledge, specific areas of expertise, communication style -- many...
These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit....
Think about the decisions you make and the interactions you have every day; what drives them? Everybody, whether they realize it or not, follows some kind of internal values system that helps shape their day-to-day experiences. Shouldn’t a company do the same? During...
“How can I stay relevant to past clients to drive referrals and repeat business?” That’s a question successful loan officers ask themselves on a regular basis. Top-notch customer service, industry knowledge, and excellent communication skills — many factors...
Consumers rule the digital landscape these days. They do their own research and often prefer self-service. But eventually, even the savviest online customer will have a question. What then? Let’s face it, most FAQs don’t answer the true make-or-break questions, and...
“How can I attract and maintain policyholders?” That’s a question successful insurance agents ask themselves on a regular basis. Better coverage, competitive rates, top-notch customer service — many factors differentiate one agency from the next. However, there’s one...
When it comes to marketing, data is everything. Ninety-nine percent of organizations consider data essential to their marketing success. So why not spend a little time cleaning up your existing contact list to make sure you're getting the most out of it? Many business...