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These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...
Let’s be honest: email is a dinosaur. It’s been around for decades, far longer than social media, and was even in use before the invention of the World Wide Web or the popularization of the PC. But despite its long history, email remains a staple channel for both...
You’ve crafted the perfect email campaign and your newsletter is all ready to go. Yes! But wait, are you sure? Have you gone through your pre-send email checklist? We do every time, and we’ve been in the email business for a while. Email marketing is all about gaining...
Getting your email marketing in order can seem like a daunting task, but it’s easy if you have the essentials: a content calendar, carefully crafted newsletters specific to your industry and, most importantly, a solid contact list. OutboundEngine covers two of those...
If you want to grow your business, you have to grow your sphere of influence. That’s where email marketing comes in. Not only does it allow you to nurture existing relationships, but it also keeps you top of mind for repeat and referral business. In fact, email...
Email marketing is still the best way to increase brand awareness and acquire, convert and retain new customers. Unfortunately, there’s no exact recipe for email marketing growth. Every business is different. But with the right ingredients, you can approximate your...
'Tis the season for festive dinners and spending time with loved ones. And if you’re a business owner, it’s time to send out the annual holiday card... You do have your cards designed, printed and ready to send, right? Riiiight? If not, don’t fret. Cards are quickly...
Regardless of the industry they're in, most business owners struggle to balance online marketing with the slew of other responsibilities that fall on their plates. When it comes to marketing for financial advisors, there’s an added layer of complication due to the...
If you’re feeling overwhelmed by the rules of compliance for financial advisors, you’re not alone. The good news? With a little careful navigating, you can stay in line with industry regulations and market your services in a way that gets more business in your doors....
Anyone who’s ever tried their hand at email marketing knows that it’s a journey. The further you go, the more you learn, but the trial-and-error route can only take you so far. Trying to reach your email marketing goals without a plan is like starting a road trip...
Email recipients are a lot like trick-or-treaters on Halloween. They may not be decked out in their scariest costumes, but they’re definitely pounding the virtual pavement in search of the tastiest treats. And just like trick-or-treaters flock to houses that...
The most important element to continued success for loan officers is the ability to build long-term relationships with clients. This is known as lead nurturing. Lead nurturing is a basic effort to maximize the potential returns for each lead. And among the most...
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