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No matter what industry you’re in, your business is growing due largely to referral business from your past clients. Consider these two stats: 85 percent of small businesses say that word-of-mouth referrals are the number one way that new prospects find out about...
When we surveyed over 500 agents to see how much money they were leaving on the table, one of the questions we asked about real estate referral business: Of your past clients, what percentage send you referral business? By an overwhelming majority, agents reported...
Coming up with brilliant real estate email ideas is simple, right? Sit down to write an email or newsletter and stellar ideas just come pouring out. Wrong! Coming up with two good email ideas to send your contact list is time consuming. But fret not; I’ve got 10 real...
Ways to increase email marketing conversions depend on a number of factors, and color plays a bigger role than you might think. When designing the emails you send to your clients, your goal is to get them to engage with you in some way. Whether you’re sending them a...
Email marketing is by no means in its infancy. Email is over 40 years old, so by now there shouldn’t be too many surprises. However, while the platform itself has remained relatively unchanged over time, there are always new features and trends that have the potential...
In the last 12 months, I have written a lot about real estate agent marketing ideas. Those posts have helped agents increase their social media presence, establish their content marketing strategy, increase referrals and retain more clients. We have a few hundred...
Having sent over 500 million emails on behalf of our clients, people looking to grow their businesses frequently turn to us for email marketing questions and answers. We’ve compiled 10 of the most frequently asked email marketing questions and answers in a single list...
When it comes to taking risks with your marketing, it’s all about finding a happy medium. While there are certainly plenty of tried-and-true techniques for optimizing your email and social media marketing, sometimes shaking things up a bit can pay off. Unless you’re...
See our updated post on Marketing Ideas for Real Estate Agents for 2018 here. Are you a real estate agent looking for marketing ideas? My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your...
See our updated post on Marketing Ideas for Mortgage Loan Officers for 2018 here. With 2015 only a few months away, now is the perfect time for loan officers to start planning marketing ideas and strategies for next year. There are a few simple ways to increase the...
With 2015 rapidly approaching, insurance agents need to start planning a marketing strategy to grow their business next year. Referrals are an important component in helping a business grow, which makes it crucial that insurance agents focus on strengthening their...
Real estate agents try countless marketing ideas to help grow their businesses, yet they continue to invest in expensive, low-yielding channels. After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate...
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