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When it comes to taking risks with your marketing, it’s all about finding a happy medium. While there are certainly plenty of tried-and-true techniques for optimizing your email and social media marketing, sometimes shaking things up a bit can pay off. Unless you’re...
See our updated post on Marketing Ideas for Real Estate Agents for 2018 here. Are you a real estate agent looking for marketing ideas? My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your...
See our updated post on Marketing Ideas for Mortgage Loan Officers for 2018 here. With 2015 only a few months away, now is the perfect time for loan officers to start planning marketing ideas and strategies for next year. There are a few simple ways to increase the...
With 2015 rapidly approaching, insurance agents need to start planning a marketing strategy to grow their business next year. Referrals are an important component in helping a business grow, which makes it crucial that insurance agents focus on strengthening their...
If you’re a home improvement or general contractor, chances are you’re looking to lead gen companies for business this year. There are a lot of companies out there, and if you’re not familiar with how to get the most from them, they can easily become more trouble than...
If you’re an insurance agent, using content marketing to drive referrals is a smart approach to growing your business. Content marketing is one of the most important global trends in marketing right now, especially for insurance agents. With content marketing,...
Some people don’t think they’re “creative,” or that they can’t write. But I believe that the average person can be and do both of those things, especially when they care about the subject they’re communicating about. No matter what you’re writing – an email...
As I’ve covered in a previous post, storytelling in marketing is a powerful tool. In fact, our brains will invent stories, even when there is no actual story present. However, there’s more to good content marketing than good storytelling. One of my colleagues recently...
Back by popular demand, it's the worst stock photos for marketing your business, part deux! As I explained in our last entry, creating designs for email campaigns requires slogging through a LOT of stock imagery, from the mediocre to the very bad to the completely...
Let me present to you the beginner’s guide to social media for small businesses, the one guide that will help lead you to understand how to make social media work for your business. Overused social media disclaimers of importance aside, social media is now an assumed...
Real estate agents try countless marketing ideas to help grow their businesses, yet they continue to invest in expensive, low-yielding channels. After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate...
Figuring out email hacks to help increase open rates has turned into an art form over the years. No matter how strong your relationship is with the recipient, every time you send an email, you’re fighting for precious inbox attention. In order to give your message the...
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