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It’s all about building solid relationships and providing value to policyholders. That’s what any successful insurance agent will tell you. But just because the approach hasn’t changed doesn’t mean you can’t add a few new tools to your marketing arsenal. Brent...
Marlow McShan, the owner of Marlow’s Fitness, attributes a big part of his business’s success to word of mouth on social media. And with his studio recently receiving Austin Monthly’s 2015 Best of Austin Readers’ Choice Award, we’d say he’s doing things right....
As a mortgage loan officer, you understand the power of networking to find new business. You might attend real estate agent meetings, visit open houses or host lunch-and-learns to engage with home buyers. These are all great ways to build your pipeline. But are you...
If social media is part of your marketing strategy (and it should be), you’ve got to know the ins and outs of the platforms where your customers are most active. Take this short social media marketing quiz to test your knowledge and see if your business follows proven...
For industries with a longer sales cycle like insurance, using social platforms like Facebook to strengthen your relationships with policyholders is one of the smartest business decisions you can make. It can cost five times as much to acquire a new customer than it...
Communication is the foundation of any plan to nurture existing customers. Existing customers trusted you once before; now you need to maintain that connection by staying top of mind so they come back to you in the future. But what communication methods work best?...
With 65 percent of U.S. adults on social media, your business presence on these channels should be a given. But just being present isn’t enough. Social media is about social interaction. Your goal should be to engage customers, build relationships and stay top of...
This is a story about a box full of business cards and how those cards (pictured below) went from collecting dust to generating leads for one OutboundEngine customer. There’s little we won’t do to put a smile on a customer’s face. Our Customer Success team is beyond...
With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
Email is arguably the most powerful marketing tool available to small business owners. In fact, according to the Direct Marketing Association, email marketing provides a 4,300 percent return on investment! That’s not surprising when you consider that there are over...
Finding updated social media statistics for small businesses can be challenging, especially since the social media landscape is constantly evolving. But there are a few stats that stand out and can add some perspective for business owners. These numbers may encourage...
If there’s one thing you can say about social media, it’s that it's rarely boring. As the social media landscape continues to evolve, we thought a few predictions for 2016 might be in order. Ready to look into the ol’ crystal ball? Let’s do it. 1. Ad space will be a...
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