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Times have changed for insurance agents when it comes to marketing, and social media is a big part of the new picture. While it’s not necessarily a new business driver, it’s a must-have aspect of marketing that helps maintain relationships with your policyholders and...
See our updated post on time management for 2017. There are few things more time-consuming than running a business, but being busy doesn’t always equate to productivity. Often, we’re so busy putting out small fires and dealing with the trivial details of our...
Because online marketing moves at a fast pace and the landscape of the Internet is ever-changing, you can bet that the upcoming year will bring new developments that impact the way you market your small business, regardless of what industry you’re in. The big question...
Savvy insurance agents use social media marketing to increase referrals. Why? According to a 2015 Shareaholic report, social media has surpassed organic search as the No. 1 source of website referral traffic. In a nutshell, it's where your future clients are. If you...
First impressions matter, and when it comes to marketing, every effort you put forth has the potential to be a "first impression" to someone. Whether it's an email newsletter, a blog post or a social media update, each individual engagement can make or break client...
Whether you’re a one-person shop or a business owner managing a team, you probably have more pressing things to do than come up with a marketing plan for your auto shop. In light of this, we’ve put together a list of the top automotive marketing ideas for 2016. If you...
As a small business owner, there’s a good chance that marketing takes up a considerable chunk of your time. But does it need to? Have you considered done-for-you marketing solutions for small businesses like outsourcing content or marketing automation? It’s no secret...
Today’s small business owner isn’t intimidated by social media. How do we know? According to the 2015 Social Media Marketing Industry Report, 93 percent of small business owners reported using Facebook, 79 percent use Twitter and 71 percent use LinkedIn. But being...
As a professional in the promotional products industry, you're great at coming up with creative ideas for your clients. But lots of distributor sales reps and principals still have trouble with online marketing, especially if they don't have an in-house marketing team...
Creating an email newsletter and sending it to your entire contact list seems like an easy enough marketing strategy for many in the business world. But to really connect with clients, you have to engage, which is often more difficult. If you have an email marketing...
Whether you’re a one-person shop or a business owner managing a team, you probably have better things to do than come up with a marketing plan for your home services business. In light of this, we’ve put together a list of the top online marketing ideas for home...
Email marketing is the number one way small businesses are reaching more people than ever before. With a solid email marketing strategy, business owners can convert new customers and stay top of mind with existing customers. But what makes up a solid email marketing...
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