Ever wonder how to keep up with social media and the changes that seem to happen overnight? We’ve all done it. You wake up, check your Facebook and realize that everything has changed! The new landscape is confusing and you do not know where to start trying to...
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Words & Phrases That Label You As Email Marketing Junk Mail
There's a chance that you've been pegged as sending email marketing junk mail, even if you have the best of intentions with your communications. Email marketing, while no easy task, is a necessity to stay in touch with our business colleagues, our ever-growing list of...
What Have You Done For Me Lately? Why Good Customer Engagement Builds Relationships
Aside from being an awesome Janet Jackson song of the late ‘80s, “What have you done for me lately?” may be what your customers are asking when they see yet another "industry statistics" newsletter in their email. Good customer engagement helps to build and strengthen...
Debunking the Top 3 Email Marketing Myths
Just Google “email marketing” and you’ll quickly learn that there are thousands of opinions on the subject. Many of those opinions are based on a few email marketing myths that we hear about all the time, so we would like to set the record straight! Myth #1: Email...
7 Tips to Effectively Follow-up on Leads for Promotional Products Distributors
Promotional Products Distributors: Turn Up the Heat on Your Warm Leads! Congrats! As a Promotional Products Distributor, you’re sending relevant email campaigns on a consistent basis that look professional and are getting opened by your potential customers. This is a...
Get More Social Media Clicks – Checklist for Effective Calls to Action
How well do your social media posts perform? Are you getting the social media clicks from readers you had hoped for when you post something new to your audience after all that hard work? If you’re not sure, you’re not alone. While those sound like basic questions,...
Unfamiliarity with SMB Marketing Tools and Best Practices Hurts
As a small/medium business (SMB) owner, you’ve figured out that email marketing works and know that this social media thing could be good for your business. It’s a great way to keep in touch with people who already know you and your company and it’s easy to stay...
Small Business Content Marketing Is Tough!
But It Keeps You Top-of-Mind with Customers So you’re a small business owner and pay a monthly fee to a DIY email newsletter service. That’s great! You're smart and realize that staying top-of-mind with your clients and prospects is the key to repeat business. Now...
PromoLabs is Now OutboundEngine!
It's official...PromoLabs is now OutboundEngine! https://t.co/QzQ6xsrBbC — OutboundEngine (@outboundengine) August 1, 2013 Today, we made it official. After three years of serving up email marketing automation for Promotional Product Distributors under the PromoLabs...
DIY is the Wrong Approach to SMB Email Marketing
Do-it-Yourself (DIY) marketing tools are great for small business (SMB) owners. In fact, SMB email marketing and social media marketing are fantastic ways to build your business while providing a continued opportunity to re-engage your clients and prospects. However,...

