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As a business owner, you should always be up to date on your email marketing statistics. Knowing the latest email marketing statistics will reinforce your understanding of email marketing and its importance. As a result, it will also help guide your marketing...
We’re excited to share a milestone that we’ve been working toward for a long time: OutboundEngine has raised $16 million in Series C financing, led by Austin-based S3 Ventures. Our existing investors, Silverton Partners, FLOODGATE, Noro-Moseley Partners, Capital...
Carefully crafted subject lines mean higher email open rates, and email opens directly impact the amount of business your auto shop does. But many automotive shop owners don’t give this much thought and instead default to a standard email newsletter format with...
It’s a moment every financial advisor dreads. You fire up your computer, log in to your brokerage account and discover something’s wrong. Why is there a million dollars missing?! As you frantically scan through accounts, it suddenly hits you -- you’ve lost a client....
Spring has already sprung and summer is just around the corner. Grab your content calendar, because we’re going to help set you up for summer newsletters that are going to hit it out of the park with your clients. Newsletters that contain information about loans are...
This is a story about a box full of business cards and how those cards (pictured below) went from collecting dust to generating leads for one OutboundEngine customer. There’s little we won’t do to put a smile on a customer’s face. Our Customer Success team is beyond...
With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
Creating an email newsletter and sending it to your entire contact list seems like an easy enough marketing strategy for many in the business world. But to really connect with clients, you have to engage, which is often more difficult. If you have an email marketing...
Email. Love it or hate it, we all depend on it. And chances are, it takes up a large chunk of your day. In fact, experts say we spend anywhere from 14 percent to 28 percent (or more) of the average 40-hour workweek taming our inboxes. Email is important, but it...
Maybe it's been awhile since you evaluated your email marketing efforts, and perhaps you're not seeing the degree of connection with past, current and potential customers that you’d like. How do you achieve that sweet spot and connect with an email audience? Email...
Ready to give up on email marketing? Not so fast. Email is the most pervasive form of business communication worldwide; of the more than 196 billion emails sent each day, roughly 108 billion originate from the business world. But how do you stand out in that enormous...
Email marketing is the lifeblood of a lot of small businesses, which makes sense too, as it’s continually ranked by marketers as the single most effective tactic for awareness, acquisition, conversion, and retention. But while it can be a driving force behind your...
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