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There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That's no surprise to people who work in the mortgage industry, but...
The fast-moving world of social media and online advertising can divert attention away from a pillar of customer communication: email marketing. It’s easy to think social media and SEO are everything. While they are important pieces of your marketing strategy, email...
See our updated post on Marketing Ideas for Mortgage Loan Officers for 2019 here. With 2018 quickly approaching, it’s time to think about ways to better your business and start out the year strong. We’re here to help provide great ideas for improving your marketing...
The idea of loan officers using social media seems like something that would be for just personal use. We could never really see ourselves following a broker on Twitter or “liking” their Facebook page. Why would we want to opt-in to see more self-promotional spam...
There's a symbiotic relationship between email subject lines, open rates, and increased sales. Email opens are key to gaining more business and carefully crafted subject lines are essential for better email open rates. But many loan officers don't give this much...
The most important element to continued success for loan officers is the ability to build long-term relationships with clients. This is known as lead nurturing. Lead nurturing is a basic effort to maximize the potential returns for each lead. And among the most...
Spring has already sprung and summer is just around the corner. Grab your content calendar, because we’re going to help set you up for summer newsletters that are going to hit it out of the park with your clients. Newsletters that contain information about loans are...
As a mortgage loan officer, you understand the power of networking to find new business. You might attend real estate agent meetings, visit open houses or host lunch-and-learns to engage with home buyers. These are all great ways to build your pipeline. But are you...
See our updated post on Marketing Ideas for Mortgage Loan Officers for 2018 here. Are you searching for a great list of marketing ideas for loan officers? With 2016 fast approaching, we’ve studied the latest trends and put together a one-stop shop of marketing ideas...
How well do you stand out from the crowd of loan officers? What are you doing to nurture your professional relationships? Your relationships are an extremely valuable asset, and as you build them you strengthen your brand -- one of the most important factors in...
Good marketing for a loan officer takes a lot of time to perfect, and measuring email marketing metrics can mean the difference between having a great year or a not-so-great year. You have to have a continuous vested interest in it to see a return on your marketing...
You know how it goes: when interest rates go up, refinance business tends to go down. As interest rates sank to an all-time low after the 2008 housing crisis, more and more of your business came from people trying to save money and cut interest payments with a...
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