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While real estate is about buying and selling homes, it’s about so much more than that. It’s about building relationships that last. The most successful agents know that staying in touch with past clients and nurturing leads is what drives long-term growth. But truly:...
Here's a word problem for real estate agents in 2020. John is selling the Smiths’ home to the Robertsons. Due to a novel coronavirus, the Smith family must shelter in place. If the Smiths cannot leave their house, and the state is mandating all people must keep 6 feet...
Today we’re giving you an intro to content marketing for real estate agents. Content marketing is a powerful tool that all real estate agents can use to stay top of mind with their clients and increase their referral business. Read on to learn more about what exactly...
It’s easy to get overwhelmed and not know where to channel your energy when it comes to online marketing, particularly with so much information out there and a surplus of distractions following close behind. We've simplified it for you by creating eight online...
Referrals or leads — which is more powerful for real estate agents? In case you missed our Real Estate Marketing Benchmarks Report, we recently surveyed over 300 agents to find out which marketing strategies work best. The result? 89.3% of agents have had success with...
Real estate marketers spend countless hours finding new ways to drive traffic to their sites, but too often visitors are ignored and opportunities to win new business are missed. When it comes to website conversion, live chat is one of the most effective marketing...
When it comes to deciding how to spend valuable marketing dollars, real estate agents have more choices than ever. With that in mind, we set out to determine which marketing investments are generating the best results for real estate professionals. We asked 300+ real...
![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 2]](https://www.outboundengine.com/wp-content/uploads/1392_1_thought-2123970_1920-e1548363787739-400x250.jpg)
Yesterday, I posted the first two steps to making smart real estate marketing investments. That post covers two reasons the most common marketing activities real estate agents invest in don’t hit the mark. They are: Targeting the wrong audiences Investing in low-ROI...
![The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 1]](https://www.outboundengine.com/wp-content/uploads/1393_1_absolutvision-468248-unsplash-400x250.jpg)
Real estate agents' marketing investments need to be smart and backed by statistics. However, as I recently discussed in a post, real estate agents keep investing in the wrong marketing activities that target the wrong audiences and have terrible return on investment...
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