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If you think email marketing is no longer necessary, think again. There’s a reason why marketers consider email the single most effective tactic for improving awareness, acquisition, conversion and retention. In fact, there are multiple reasons! Here, we’ve listed...
When the average business person thinks about Twitter, the first thing that comes to mind might not be how it engages them with their community; instead, most people think of celebrities, politicians, and news outlets. In reality, Twitter’s 328 million monthly active...
Ever wonder how other people get business referrals via social media? It might seem like they just got lucky or you may wonder if they’re paying to get them. You’re probably interested in increasing your own social referrals, and that makes sense because people spend...
Getting your email marketing in order can seem like a daunting task, but it’s easy if you have the essentials: a content calendar, carefully crafted newsletters specific to your industry and, most importantly, a solid contact list. OutboundEngine covers two of those...
Social media for business can be exciting for the DIY marketer, especially in the beginning. But things can get complicated in a hurry. You hit those little plateaus, engagement falls off, and suddenly things feel stagnant. No matter what you do, you just can’t seem...
For kids of the 90s, the fashion, music and pop culture references of that time period can inspire feelings of nostalgia. But not everything that was cool in the 90s plays so well in 2016, especially when you’re talking about small business marketing strategies. Bonus...
We’re excited to share a milestone that we’ve been working toward for a long time: OutboundEngine has raised $16 million in Series C financing, led by Austin-based S3 Ventures. Our existing investors, Silverton Partners, FLOODGATE, Noro-Moseley Partners, Capital...
Carefully crafted subject lines mean higher email open rates, and email opens directly impact the number of customers your home services business books. But many business owners don’t give this much thought and instead, default to a standard email newsletter format...
Carefully crafted subject lines mean higher email open rates, and email opens directly impact the amount of business your auto shop does. But many automotive shop owners don’t give this much thought and instead default to a standard email newsletter format with...
An email newsletter should provide unique value to recipients while keeping the sender top of mind for repeat and referral business. Unfortunately, that’s often easier said than done. Let’s look at the anatomy of an email newsletter and identify the components...
Marlow McShan, the owner of Marlow’s Fitness, attributes a big part of his business’s success to word of mouth on social media. And with his studio recently receiving Austin Monthly’s 2015 Best of Austin Readers’ Choice Award, we’d say he’s doing things right....
Communication is the foundation of any plan to nurture existing customers. Existing customers trusted you once before; now you need to maintain that connection by staying top of mind so they come back to you in the future. But what communication methods work best?...
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