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If you want to increase email open rates, it's important to focus on writing strong subject lines. Consider these two statistics: 35 percent of recipients decide if they’ll open an email based on the subject line alone. 69 percent only look at the email subject line...
As an insurance agent, learning how to increase insurance sales is a top priority for your business. In fact, there is more pressure to do so now than ever before. A rather sobering data point from McKinsey & Co. suggests that one in four insurance agents will...
You might not have much use for a floppy disk or a cassette tape anymore, but when it comes to other technologies that came up in the '70s, there’s a pretty good chance you’re using email. In fact, it’s never been more popular. More than one-third of the world’s...
The Email Marketing Roadmap for Small Business We all write and send emails. Most of us do it every day without much thought. When email marketing is part of your business (and it should be!), there is more pressure put on what you write. Having to write emails for a...
80% of professionals say that email marketing is what drives their customer acquisition and retention. That means it’s important that your email is read by as many recipients as possible. The subject line is what a customer sees before deciding whether or not to open...
See our updated post on Marketing Ideas for Insurance Agents for 2018 here. With 2017 just around the corner, we’re back with a new round of marketing ideas for insurance agents that will help you expand your reach and retain more policyholders. So without further...
In most all industries today, online marketing is “all the rage.” If you’ve already slipped down the rabbit hole of social media efforts available to your business, you may have come to wonder: How can I connect my everyday clients with these online marketing efforts?...
Figuring out how insurance agents can get new leads can be challenging, especially since the right marketing idea can come in a number of different forms, including contests. A contest is a great idea to gain interaction with a website or product, and if the prize is...
Email marketing is a great tool to help insurance agents build customer relationships so that when the customer needs something, you are the first person they think of. However, the average person receives so much email marketing that your messages are easily lost in...
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