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For promotional product distributors, making sure that new products are consistently in front of your customers is the best way to help them plan for their promotional needs for the year. But trying to figure out what to send can be quite time-consuming. If you want...
As a distributor in the promotional products industry, you have access to a huge, constantly expanding catalog of branded products from thousands of suppliers. However, many of your longtime customers might not know that. Many distributors specialize in niche product...
As a distributor in the promotional products industry, you naturally have an interest in building and maintaining relationships with your clients and prospective clients. How else are you going to drive orders? As e-commerce becomes more and more prevalent, the...
The power of social media marketing for promotional products distributors should be obvious. Not only does it allow instant access to a vast and diverse network, the ease and quality of image sharing makes it the perfect way to display all of the beautiful products...
Coming up with good Facebook post ideas for promotional products distributors isn’t as easy as you might think. Sure, you can post photos of new products and remind people that placing orders ahead of time is smart planning, but that can get repetitive quickly. We’ve...
We took the pulse of the distributor audience at the PPAI Expo this year and we've compiled some very interesting promotional products marketing statistics. At OutboundEngine, we do the email marketing and social media work for thousands of distributors. We were...
Finding good marketing ideas for promotion products distributors can be tough and even with good ideas, it’s even harder to stand out. At OutboundEngine, we work hard to make your life easier by doing the work for you. However, even with or without our help,...
We work with a variety of industries and have learned that small business lead nurturing is sometimes a very unfamiliar concept. A lot of small business owners we work with have a few hundred email contacts in their database and some of them might be buying lists of...
For most promotional product distributors, finding free marketing tools can be a challenge. For one thing, the ones that are free are tough to judge their usefulness. And if you find one that you have to pay for, it can be expensive, take a lot of time to use, and...
Your clients are your most valuable assets, but many small business (SMB) owners do a poor job of customer retention, specifically through email marketing. They rely too much on the phone to ring or focus on one event/strategy (like a holiday card) to keep those...
Whether it’s getting a new client or keeping an old one, how do you calculate customer worth? In the world of “best practices” and professional marketers, they call it lifetime value (LTV). Listen up, Promotional Products Distributors, I'm going to walk you through...
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