Buying insurance leads from insurance lead companies is a gamble that often doesn’t pay out. Due to this risk, insurance agents should focus on more effective marketing strategies first. Use marketing automation Have you tried using marketing automation to get more...
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Social Media Etiquette: 8 Rules to Follow in 2018
Social media is so ingrained in our lives that it has become second nature to instantly document and share our daily happenings. Sometimes when we're going through the motions at a rapid pace, we forget to say please and thank you. Read on to find out the eight social...
Write These 5 Things into Your Insurance Agency’s Social Media Policy
If you're like 64.4 percent of independent insurance agents, your agency probably has social media pages. But does it have a policy to guide how employees communicate online? You may not think your insurance agency is big enough to need a written social media policy,...
Building Value and Relationships: Insurance Marketing Musts
It’s all about building solid relationships and providing value to policyholders. That’s what any successful insurance agent will tell you. But just because the approach hasn’t changed doesn’t mean you can’t add a few new tools to your marketing arsenal. Brent...
7 Facebook Post Ideas for Insurance Agents
Times have changed for insurance agents when it comes to marketing, and social media is a big part of the new picture. While it’s not necessarily a new business driver, it’s a must-have aspect of marketing that helps maintain relationships with your policyholders and...
Why Insurance Agents Need Social Media Marketing to Boost Referrals
Savvy insurance agents use social media marketing to increase referrals. Why? According to a 2015 Shareaholic report, social media has surpassed organic search as the No. 1 source of website referral traffic. In a nutshell, it's where your future clients are. If you...
How Everyday Insurance Activities Connect with Social Media Efforts
In most all industries today, online marketing is “all the rage.” If you’ve already slipped down the rabbit hole of social media efforts available to your business, you may have come to wonder: How can I connect my everyday clients with these online marketing efforts?...
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