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We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. 1 way new prospects find out about them, which is great for business. However, even when someone tells their friend about your business, the next thing they do is...
If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials,...
In business, your reputation is everything. If your customers don't trust you, they won't return. They definitely won't recommend you to friends and family. One way to bolster your reputation is by taking advantage of various types of referrals—word-of-mouth, online...
For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those...
Email marketing is still the best way to increase brand awareness and acquire, convert and retain new customers. But your email marketing is only as good as the list you have to send to. From one business to the next, the recipe for building an email list is never...
LinkedIn for business is a no-brainer. It’s simple to create, and even easier to maintain. With LinkedIn’s new look, this is a perfect opportunity to start building a LinkedIn network that will greatly increase your referral business. Let’s walk through how to create...
Did you know that 93% of homebuyers shop online for properties? This means your real estate listing description matters more than ever. A great listing is written to cast the property in its best light while making you look professional to both your client and...
At OutboundEngine, the answer to “what should we do next?” has always been “whatever helps our customers the most.” After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we...
Within your contact database lies your next repeat customer or referral. As a business owner, it's one of your most valuable assets. So, is your contact database up to date and easily accessible? For many business owners, the answer to that question is no. But there’s...
Think back to a time when browsing the internet from your phone was unheard of. It’s hard to imagine, right? Especially in a time when a whopping 90 percent of the world’s internet users access the web through a mobile device. On...
Let’s make something clear: email is not dead. Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. And not only is it an all-but-universal marketing...
The way we do business changed in 2020. That's true for just about every business regardless of size, but it's especially true for small business owners, independent professionals and one-person shops. According to experts, we'll still be living in this new, socially...