Coming up with new ideas for marketing your business can be overwhelming, to say the least. We kept that in mind as we came up with this list of five easy marketing ideas for business owners. Please note these ideas are meant to enhance an existing marketing strategy. Read this post if you’re looking for information on how to build a marketing plan.
1. Lights, camera, action!
Our smartphones have high-quality cameras on them and the ability to share videos instantly. Another reason they made our list of easy marketing ideas is that videos are also incredibly popular and consumed at an increasingly high rate.
5 billion videos are watched every day on YouTube. And the average viewing session is 40 minutes per day, up 50% year-over-year. That’s a lot of hours logged per day. Live video is also super popular on other platforms, like Facebook. In fact, Facebook Live videos have an engagement rate of 4.3% compared to 2.2% for non-live videos. Suffice it to say, adding video will likely lead to positive engagement with your content.
Try this: Use Facebook Live and stream a video of a short Q&A that you do with a client or colleague. Ask your network ahead of time what questions they’d like answered and then let them know when they can watch and engage in real time.
2. Use a chat service
Different professions have different schedules. Someone working full-time and going to school at night may do their search for a caterer at 10 pm or on weekends. A busy home service professional may finally get a break at 10 pm to try and look at houses for sale.
So, how do you help customers who operate outside of typical “normal business hours?” You can’t stay awake 24 hours a day, so a chat service can be a way to keep a conversation going when you’re not available.
Check out these stats from Inc:
- 51% of consumers say a business needs to be available 24/7.
You read that correctly; need. Not, “would prefer.” That’s quite a demand! A chat service can help make this a possibility.
- 92% of customers feel satisfied using live chat.
I’m sure we’ve all enjoyed being able to have an easy chat with a rep instead of sending an email, going through an automated phone menu, or having to wait to get a callback.
- 51% of customers like live chat for multitasking purposes, and 21% of customers like live chat so they can shop while they work.
As previously mentioned, people are busy and chat offers a way to get questions answered and do more than one thing at a time.
That’s why using a chat service is one of our easy marketing ideas for 2020. It provides coverage that one person, or one business for that matter, can’t reasonably or realistically deliver.
3. Find your competitive advantage
Figuring out what sets you apart may not be an easy marketing idea, but it’s an important one for your business. Every industry has competitors, so it’s imperative you know how to stand out from the crowd. If you’re feeling stuck, consider these questions:
- When people ask what you do, do you find yourself describing yourself a certain way?
- When someone introduces you to others, do they always add the same interesting tidbit?
- Do you have a slogan or tagline you like to use?
For example, one of our customers, Cyndi Alvarez, is known as the “Pay it Forward” Realtor. Part of her business model includes a discount to teachers, military personnel, seniors, first responders and others who may have a harder time with the initial costs of buying a home. This phrase and mission is an easy way for people to remember something unique about Cyndi.
Cyndi includes this on her website and contact information, further reminding customers and prospective customers what makes her stand out from other realtors.
4. Step away from the screens
Business used to be completed, from start to finish, entirely offline. An initial face-to-face meeting, then more in-person meetings to follow up or hammer out the details, and finally an in-person signing on the dotted line. Now, you can complete many transactions without ever leaving the house or talking to another person, such as buying clothes.
There are pros and cons to being able to do business this way. There’s a high convenience factor, but there is often more work on the post-purchase. Did it fit? Is the color you expected? If not, you’ve got to ship it back and repeat the process. Had you gone into the store, you would have been able to try on and visually inspect everything first.
Similar to buying clothes, there are often downsides to taking the human element completely out of a transactional process. There are questions that go unanswered, missing conversations that give you a bigger picture or insight into your decision making, and most noteworthy: a lack of connection.
That connection is what builds relationships and repeat and referral customers. Reaching out online and offline is ideal to strengthen these connections. Obviously, we are huge believers in digital marketing at OutboundEngine. More specifically, we are huge fans of delegation and automation so you can to spend your time away from your various devices connecting with your network.
5. Delegate with Automated Marketing
When it comes to easy marketing ideas, automation is always on our list. Not only does it take the bulk of the responsibility off of your plate, but it’s also the perfect tool for nurture and acquisition. In fact, 51 percent of top-performing companies use marketing automation for customer retention.
Automation can be used in a variety of ways—content, email, social sharing, you name it. There’s no better way to save time and money while improving marketing efficiency.
The one thing automation doesn’t take off of your plate is personal outreach. While platforms like OutboundEngine can automate your email campaigns and show you interested and engaged contacts, they can’t take the next step for you. It’s still up to business owners to reach out to those engaged contacts or leads and continue the conversation.
If you’re looking for a platform that can do the marketing heavy lifting for you—researching, writing, designing and sending content—so that you can focus on the other goals for 2020, OutboundEngine could be the solution you need.